Area Sales Manager / Territory Sales Leader - PHILIP MORRIS INTERNATIONAL/BRAND REVELATIONS (BRGSL)
(2022-01)
- Drive Sales Performance: Deliver regional business volume objectives by consistently achieving monthly, quarterly, and annual sales targets across all company SKUs
- Key Account & Distributor Management: Manage key accounts, build robust relationships with distributors, wholesalers, and major trade partners, and provide clear target structures to maximize channel rebates.
- Route-to-Market Strategy: Oversee Route-to-Consumer initiatives, driving the execution of sales driver objectives (QVDP3) at retail and wholesale levels to expand market share and beat competition.
- Team Leadership & Coaching: Recruit, train, mentor, and structurally coach distributors, internal staff and downline tams on inventory management and Wholesale management Systems.
- Financial & Strategic Planning: Support distributors in developing Annual Business Plans and P&L account reports, ensuring optimal financial health and territory profitability.
Sales Professional - NIGERIAN BREWERIES/ BRAND REVELATION MARKETING AGENCY
(2015-01 - 2021-12)
- KPI Monitoring & Tracking: Monitored key performance indicators (KPIs), using dedicated sales applications to track stock rotation (stock-in/stock-out) and ensure product availability at the distributor level.
- Cross-Functional Communication: Acted as the primary operational liaison between senior management, local sales agents, and field LARs to ensure seamless execution of market activities.
- Market Analysis & Reporting: Conducted extensive fieldwork, analyzed market trends, and prepared comprehensive sales and progress reports for management.
Sales Professional - IMOSE TECHNOLOGIES LIMITED
(2013-01 - 2015-12)
- Trade Marketing & Brand Visibility: Executed trade marketing activities and oversaw strict merchandising standards across retail outlets to maximize brand visibility and consumer recommendation.
- Market Share Growth: Identified new business opportunities, driving market share by recruiting, registering, and onboarding new retailers into the distribution network.
- Customer Relationship Management: Handled and resolved retailer complaints promptly via a dedicated help desk, maintaining high levels of customer satisfaction and long-term loyalty.
- Product Knowledge Advocacy: Educated and trained retailers on all Imose SKUs, empowering them to drive higher sales volumes.
Field Sales Supervisor - PROMASIDOR NG/ FIELDPRO MARKETING AGENCY
(2009-01 - 2012-12)
- Field Sales Supervisor: Managed regional Field Sales Forces to achieve strict Joint Business Plans (JBP), Return on Investment (ROI), and Profit and Loss (P&L) targets with regional distributors.
- Capability Building: Enhanced sales force capability and developed future leaders by driving targeted recruitment, training, and competency development.
- Trade Execution: Led open market sales progress and directed merchandising efforts alongside the strategic deployment of Point-of-Sale Materials (POSM).
Sales Professional - BRITISH AMERICAN TOBACCO [BAT] KANO - Kano
(2003-01 - 2008-12)
- Route-to-Market Development: Pioneer-developed virgin rural markets and expanded distribution channels, significantly increasing market penetration for existing and new products
- Team Leadership & Deployment: Managed and motivated a high-performing field team consisting of 5 salesmen and 10 brand ambassadors to meet strict sales parameters.
- Innovative Sales Strategy: Initiated and executed the tactical street-to-street hawking strategy for St. Morris Menthol Sales, securing a successful product launch in the Kano market.
