Victor Adanu Niba

Data-driven Social Media Manager with 3+ years of experience directing social media strategy, performance reporting, and digital campaign execution for non-profits and commercial brands. Proven expertise in defining brand positioning, optimizing social channels, analyzing KPI metrics, and executing paid and organic growth strategies that increase audience engagement by up to 40%. Skilled in automating workflows, coordinating digital platforms, and executing cross-channel content schedules.

Social Media Manager at Life Preparations (NGO) (2025-08 – 2026-05)

• Directed full organizational social media strategy across channels, maintaining consistent brand voice and mission alignment.
• Conceptualized and implemented targeted content frameworks tailored to community initiatives, driving consistent audience growth.
• Engineered monthly analytical performance reports tracking KPIs, engagement benchmarks, and growth drivers for executive leadership.
• Managed daily community interactions and inquiries to build long-term subscriber trust and retention.

Social Media Strategy Lead & Consultant at Relish Royale & Freelance Clients (2020-01 – Present)

• Designed end-to-end social media architecture and direct-to-consumer digital channels, reducing overhead via automated booking and ordering links.
• Executed targeted ad placements and strategic budget allocation across Meta platforms, lowering acquisition costs while boosting audience engagement by over 40%.
• Automated community management workflows and link-in-bio customer journeys to capture sales directly from discovery.

Community & Content Strategy Lead at The Mindset Hack (2024-08 – Present)

• Architected weekly content calendars and structured publication frameworks to maintain narrative alignment across platforms.
• Formulated posting tactics and interactive guidelines that enhanced community participation and online brand loyalty.
• Supervised campaign tracking documentation to evaluate publishing efficiency and performance metrics.

Manager & Digital Strategist at iNot Technology (2024-08 – 2024-11)

• Designed and executed digital content strategies across social networks to elevate brand visibility.
• Managed multi-channel content scheduling, publication roadmaps, and internal team workflow coordination.