Adriaan Ermens

Senior commercial professional with 18 years of deep-rooted experience driving ERP, cloud, and AI solutions within the Benelux SME+ market. I combine strong technical credibility with a value-chain selling philosophy, turning complex software capabilities into transparent, high-impact business solutions. Experienced in guiding C-level decision-makers and scaling indirect sales networks, I am highly skilled at accelerating SaaS adoption and managing strategic partner channels.

I maintain a professional approach under pressure and am fully available for international travel (up to 60%) to expand market presence across the EMEA and APAC regions.

Teamlead Account Management & Senior Sales at Aiden (2022-03 – Present)

• Leading the commercial team for SAP Business One in the Benelux MKB+ segment.
• Coaching internal account managers, managing 3rd party SaaS partners, and driving cloud hosting growth.
• Won high-stakes Cloud ERP deals against SAP Corporate and Tier-1 competitors by architecting complex, cross-sell solutions combining SAP Business One with Mendix low-code integrations.
• Directly manage a high-value portfolio of several SME+ corporate accounts and multiple SME clients, while providing strategic support across the team's wider 350-client ecosystem.
• Pioneered internal AI optimization using private LLM knowledge bases and automated quote auditing, while successfully taking several AI solutions (MyWave, ERPure, Aiden Ip) to market.

Operations Manager at Orbis Software Benelux | Ask Us (2020-05 – 2022-02)

• Sold complex software integration architectures linking external business applications directly into core ERP systems (Exact Globe/Online, Unit4, and SAP B1).
• Managed "Ask Us", an autonomous business unit created to deliver specialized Orbis services, directly managing a fluid pool of freelance implementation experts for SME+ projects.
• Leveraged Orbis's position as the exclusive Benelux reseller for Codeless Platforms to maximize software automation delivery within the market.

Teamlead Operations | Senior Account Manager Sales at Amista (formerly Domani Business Solutions) (2018-02 – 2020-04)

• Acted as the lead strategic account manager for enterprise-level clients and served as the absolute point of escalation, consistently de-escalating complex technical and commercial disputes.
• Held end-to-end operational leadership over internal departments, managing Support, Inside Sales (ISR), Planning department, and corporate contract administration.
• Fully overhauled and structured the service & support architecture, executing tool selection/implementation (Zendesk, planning systems) and training the entire operational support team.

Account Manager Sales | Consultant SAP B1 at Aiden (formerly Asecom) (2009-08 – 2018-01)

• Successfully evolved through three core disciplines: starting in Service & Support, advancing into ERP Consultancy, and transitioning into Account Manager Sales.

Dealer / Croupier at Holland Casino (2000-01 – 2009-07)

• Certified croupier for American Roulette, Blackjack, and Poker variations within a fast-paced, multilanguage environment managing diverse cultures and high-stakes table dynamics.

Analist at SGS (formerly ALcontrol) (1990-01 – 1999-12)

Business Information Technology in Business Information Technology – Avans University of Applied Sciences (2006-09 – 2010-06)