Bart Berende

International digital commercial leader with 15+ years of experience growing both B2C and B2B businesses Combines P&L ownership with growth and profitability, commercial transformation, customer value and team leadership Turns strategy into disciplined execution through clear governance, data and high-performing teams

Country Manager at Greetz (2025-04 – Present)

• Owning the €60m P&L of a leading Dutch B2C ecommerce platform, setting priorities for revenue, margin, customer value and sustainable growth
• Leading 12 FTE plus cross-functional stakeholders through clear governance, a structured operating cadence and data-led decisions
• Returned the business to growth by aligning marketing, merchandising, buying, content and trading around shared KPIs, strengthening commercial focus and execution

Country Manager at Solarclarity (2024-03 – 2024-12)

• Led the Dutch commercial organisation (15 FTE ) of a large B2B ecommerce platform in solar during challenging market conditions until the company’s bankruptcy in December 2024

Country Manager at MATCHi (2022-03 – 2024-02)

• Launched the Dutch business for a Swedish online booking platform, defining the local go-to-market strategy and aligning market execution with international stakeholders
• Drove customer and supply acquisition through local partnerships, clear market positioning and a scalable platform-growth approach

Head of Business Development at Wyzetalk (2020-03 – 2022-02)

• Established the European office and regional go-to-market for a South African B2B SaaS scale-up, validating the market and building the enterprise pipeline

Commercial Director at Talpa eCommerce (2018-06 – 2020-03)

• Owned commercial strategy and performance for VakantieVeilingen, leading 15 FTE across category management, partnerships and commercial operations
• Optimised the customer proposition, partner portfolio, pricing and merchandising through a clear operating cadence, partner quality and profitable performance

Manager Products at Talpa eCommerce (2015-10 – 2018-05)

• Led category, assortment and pricing priorities together with a team of 10 FTE
• Introduced direct sourcing from China and a scalable 3PL model, improving control over pricing, assortment economics and fulfilment

Category Manager & Brand Manager at L’Oréal (2013-10 – 2015-09)

Trade Marketer at Reckitt Benckiser (2012-10 – 2013-09)

Managing Director China at Mattmo Brand Value Creators (2008-09 – 2011-08)

MSc in International Marketing – Jönköping University, Sweden (2011 – 2012)

BBA in International Business Management Studies – The Hague (2004 – 2008)