Bas Poirters

Results-driven Vice President Sales and Managing Director with 20+ years of commercial Western & Northern EU markets leadership experience across Life Sciences, Medical Devices, Diagnostics and Healthcare Technology markets. Proven track record in developing and executing regional sales Commercial strategy & Revenue strategies, accelerating sustainable revenue growth and building high-performing commercial teams across Western and Northern Europe. Experienced in leading complex multi-country sales organisations, strategic account development, executive-level selling, direct and indirect sales channels, go-to-market strategy, pipeline management and commercial performance.

Strong track record of working cross-functionally across sales, marketing, service, operations and other business functions to strengthen customer relationships and market position. People-focused and commercially driven leader combining strategic thinking with hands-on execution, transparent communication and a strong commitment to developing teams and delivering sustainable business growth.

Managing Director / CEO at Normec Synergy Health (2025-01 – Present)

Statutory Managing Director with full P&L accountability for a pharmaceutical GMP testing organization operating in a highly regulated environment. Responsible for commercial strategy, revenue growth, strategic customer relationships, operational excellence and organizational leadership. Led multidisciplinary teams and cross functional commercial initiatives within pharmaceutical and regulated Life Sciences markets.

Vice President Sales Northern Europe at Eppendorf (2018-01 – 2025-01)

Executive commercial leader responsible for regional sales strategy and commercial performance across 11 European countries, with €90M in annual revenue. Led multi-country sales organisations across direct and indirect channels, driving sustainable revenue growth, market expansion and strategic account development. Delivered +9.1% CAGR while accelerating service revenue growth to +19.2%.

Responsible for commercial strategy, sales performance, forecasting, business planning, go-to-market development and customer and partner relationships across a complex international matrix organisation. Led and developed high-performing, multicultural commercial teams while working cross-functionally with marketing, service, operations, finance and quality to strengthen market position and customer success.

• Total HC disciplinary responsibility: approx. 180
• Total HC in direct reporting line(s): approx. 85
• Revenue responsibility: 90 M€
• Overall Gross Profit growth per Area and/or entity Expansion
• Complex Commercial Negotiations
• Transformation & Change deliveries
• Go-to-Market & Channel Strategy
• Multi-Country & Matrix Organisations
• Medical Devices, Healthcare Technology & Life Sciences

Managing Director at Eppendorf (2014-01 – 2025-01)

Responsible for the day-to-day running of the several companies with an emphasis on organizational, business- and employee development under full P&L responsibility, including export activities over Europe. Making sure that the business (both Sales and Service activities) continues to grow organic by ways of developing entries in new segments and going-to-market channels whilst maintaining its existing customer base.

• Eppendorf UK Ltd. (as of 2019)
• Eppendorf Nederland B.V. (as of 2014)
• Eppendorf Belgium NV-SA (as of 2014)
• Eppendorf Nordic A/S (as of 2018)
• Eppendorf Norge A/S (as of 2018)
• Eppendorf Nordic A/S Sverige filial (as of 2018)
• Calibration Technology Ltd. Ireland (as of 2020)

Sales and Marketing Director at New Brunswick Scientific (2000-01 – 2007-01)

BSc in Biochemistry – University of applied Sciences, HAN Nijmegen (1996-01 – 2000-01)

Professional Master in Strategic Leadership (2018-01 – 2019-01)

MSc in Chemistry – University of Nijmegen (1995-01 – 1996-01)