Don Watkins

Versatile professional with over 13 years of experience in luxury retail sales and marketing, specializing in fine jewelry and watches. Possesses comprehensive expertise in sales, excellent understanding of customer needs and communication. Proven track record of implementing strategic business plans that enhance brand visibility and drive revenue growth in sales, all while maintaining long term customer relationships.

Experienced in developing training programs and Customer Relationship Management (CRM) initiatives. Extensive product knowledge and a natural ability to engage clients in support of revenue and service objectives.

Brand Representative - Kabana - Albuquerque, NM, USA

(2021-01)

Brand Representation for the Caribbean and Alaskan Cruise Markets.

• Hands-on training & development of sales personnel to enhance product knowledge and sales techniques.
• Implement & monitor best business practices & brand guidelines as outlined by Kabana.
• Implement strategies to increase brand awareness and market presence.
• Optimization of Customer Service & Revenue.

Sales Consultant - Goodmark Jewelers - Juneau, Alaska – Turks and Caicos

(2015-01 - 2020-12)

• Sales of fine jewelry & watches.
• In-store Promotion & Event Management.
• Jewelry display & inventory management.
• Managing sales targets.

Sales Consultant - Venetian Jewelers - Juneau & Ketchikan, Alaska – St. Thomas, USVI

(2011-01 - 2014-12)

• Sales of fine jewelry & watches.
• In-store Promotion & Event Management.
• Jewelry display & inventory management.
• Store organization, packaging, display management, etc.

Sales Manager - Personalized Experts, LLC - Boca Raton, FL, USA

(2014-01 - 2015-12)

Sales & Marketing of promotional products to corporate and small business clients, tailoring the customer journey and managing client communication processes from start to finish.

• Overseeing the sourcing, design, and production processes of promotional products.
• Providing creative support and layout / design direction for printed materials.

Port Shopping Guide Luxury Retail - Royal Media Partners, LLC – Royal Caribbean Cruises Ltd - Miami, FL, USA

(2009-01 - 2011-12)

• Promotion of fine jewelry & watches through live presentations, TV Promotions and 1-on-1 sales interactions.
• Actively seeking opportunities to capitalize on the use of multi-channel advertising and marketing facilities on board cruise ships, through strong relationship building and networking, as well as cross promotion initiatives.
• Providing detailed product information and result driven sales support to clients in luxury retail.

Service Manager - Firestone Complete Auto Care - West Palm Beach, FL, USA

(2008-01 - 2009-12)

• Daily operational planning focused on revenue & service optimization.
• Implementing & Executing service strategies to optimize service delivery and improve service quality, focused on driving brand loyalty / repeat business.
• Monitoring service and revenue metrics, analyzing customer feedback and addressing gaps or areas for improvement.
• Managing Inventory & supplier relations.
• Financial reporting.