Erik Broms

Seasoned product leader, leadership coach and advisor with 20+ years of experience leading product & technology teams and operating-model transformation in international organisations. I coach senior leaders and teams through performance improvements, culture change, and strategic alignment initiatives, and have worked with 290+ leaders as an ICF PCC-certified coach.

Owner & leadership coach at Impetus Coaching (2022-11 – Present)

Business owner, entrepreneur and coach. Coaching 290+ product and senior leaders through capability building and organisational change. ICF coaching supervision to support coach development and quality.

Director Product Owner & Product leadership coach at EasyPark (2022-01 – 2022-11)

• Led a team of 8 product managers through EasyPark's and PARK NOW's post-acquisition integration, stabilising operations and aligning the product portfolio to the new operating model and strategy.
• Delivered agreed milestones on time and improved leadership alignment across product, UX, and executive stakeholders.

Director Product Owner at PARK NOW (2021-02 – 2022-01)

• Led the 5 product teams through a transition to a product-led operating model, improving adoption of new ways of working and maintaining delivery productivity during the change.
• Partnered with board and executive leadership to align priorities and manage change communication.

Senior Product Manager at Parkmobile (2018-04 – 2021-01)

• As first Senior Product Manager, established and professionalized product management practices, supported SAFe adoption, and guided 3 product managers through two acquisitions.
• Improved team stability and productivity during organisational change and reduced disruption to delivery.

Senior Product Line Manager at TomTom (2013-02 – 2018-03)

• Led product strategy and roadmap for TomTom's 6 mobile navigation apps, championing the shift to a product-led organisation.
• Secured approval and launch of TomTom's first freemium product, introducing a new commercial model for the mobile business.

Manager Metrics & KPIs, Internal Auditor at TomTom (2010-04 – 2013-01)

Managed metrics, KPIs, and product-related internal audit activities to improve timeliness, quality, and process compliance across product creation and release processes. Strengthened operational discipline and reporting visibility for product delivery.

Program Manager, Project Leads Manager at TomTom (2006-04 – 2010-12)

Responsible for the software that accompanied the PND products. Grew into leading the team of 6 project leads.

Technical Product Manager at Visuality (2004-05 – 2006-03)

Responsible for the entire product suite.

Master of Science in Business Development & Media Technology – KTH Royal Institute of Technology (1996-08 – 2000-12)