Senior International Key Account Manager at Zens (2025-09 – Present)
- Responsible for international business development and strategic retail partnerships across Europe.
- Drove new business development across B2C retail, marketplaces and B2B workspace environments.
- Developed strategic partnerships with international distributors including TD SYNNEX and major omnichannel retail accounts.
- Managed complex stakeholder environments involving vendors, distributors and retail partners across multiple European markets.
- Established EMEA-level strategic partnerships including collaboration with Lenovo to support commercial growth and ecosystem expansion.
- Supported onboarding of major retail accounts including MediaMarktSaturn Germany.
- Established strategic EMEA partnership with Lenovo, enabling new enterprise and channel opportunities.
- Successfully enabled onboarding of MediaMarktSaturn Germany, accelerating retail expansion in the DACH region.
Lead Business Developer (Fintech) at In3 (2025-01 – 2025-04)
- Developed strategic partnerships with leading e-commerce and marketplace organizations
- Acted as a strategic advisor to enterprise retail stakeholders on digital payment transformation and customer experience optimization.
- Collaborated with senior management on enterprise growth strategy and long-term commercial positioning.
- Managed complex stakeholder discussions within fast-moving digital commerce environments.
New Business Development Director IT & CE at Productsup (2023-01 – 2024-12)
- Drove adoption of the Productsup P2C platform, enabling global companies to manage and optimize product content across 2,500+ channels.
- Managed complex enterprise SaaS sales cycles from prospecting and discovery through solution demonstrations, proposal development and contract negotiations.
- Built and maintained a qualified enterprise pipeline through proactive new business development and consultative sales methodologies.
- Advised enterprise customers on digital commerce transformation, content optimization and customer experience consistency across international markets.
- Developed and executed structured new business sales processes based on MEDDIC methodologies.
- Sold recurring SaaS subscriptions and supported annual contract renewals with enterprise customers.
- Collaborated closely with Product and Customer Success teams to align onboarding, roadmap development and customer feedback initiatives.
- Successfully acquired and closed strategic mid-market and enterprise SaaS accounts across Europe.
- Guided enterprise prospects through complex multi-stakeholder decision-making processes involving digital commerce transformation and P2C content syndication.
Commercial Director at Vibian (2021-03 – 2023-01)
- Led the go-to-market launch of Vibian's innovative health products, including the Vibian Air Virus Killer.
- Developed an indirect sales model via key distributors and oversaw the full partner onboarding process.
- Coordinated closely with operations to ensure distributor readiness, service delivery, and logistics alignment.
- Built the Vibian brand from scratch and launched it in the Benelux region.
- Established brand visibility and channel traction in the safety and health tech sector.
General Manager at Nortess Power SL (2020-09 – 2023-01)
- Led the market entry of the Nortess Power2Go box in the Netherlands and Belgium, targeting the retail and hospitality industries.
Chief Commercial Officer (CCO) at Icecat NV (2011-08 – 2018-11)
- Led global commercial strategy, enterprise business development and international market expansion for Icecat's digital commerce platform.
- Managed global sales growth, strategic customer acquisition and partner ecosystem development.
- Worked closely with Product Development teams to align platform innovation with customer and market requirements.
- Introduced recurring subscription-based revenue models to improve commercial scalability and customer retention.
- Oversaw international sales forecasting and strategic commercial planning.
- Scaled Icecat's revenue from €100K to over €14M through multiple commercial leadership roles including CCO, Sales Director and EMEA Sales Manager.
- Built and led an international sales organization and global partner ecosystem.
- Supported global brands, pureplayers and omnichannel retailers including Amazon, MediaMarkt and major e-commerce ecosystems with product content optimization and digital commerce enablement across 80,000+ connected channel partners.
Sales Director at Icecat NV (2008-06 – 2011-08)
EMEA Sales Manager at Icecat NV (2005-06 – 2008-05)
Account Manager at Copaco Nederland (1997-01 – 2005-12)
Assistant Ledger at Simac Techniek NV (1997-01 – 1998-12)
