Fanshu Ma

UX/UI Designer with a builder mindset, experienced across healthcare, SaaS, and AI products. Skilled in translating complex workflows, stakeholder needs, and AI-driven logic into intuitive end-to-end experiences.

UI / UX Designer at Kanvaz AI (2026-03 – Present)

B2B SaaS · AI · Supply Chain Intelligence

• Designed UX for an AI-powered decision platform, translating multi-agent system logic into intuitive user flows.
• Developed visual storytelling and prototypes (Figma, web demos) to communicate product value and system logic to stakeholders and investors.
• Using AI-assisted prototyping and vibe coding workflows to accelerate concept validation and MVP delivery.

UX / UI Designer at Cambridge EDC (2025-03 – 2025-08)

Healthcare · Service System · B2B Platform

• Redesigned a healthcare service platform supporting multi-disciplinary users, improving navigation and overall experience through information architecture redesign and AI assisted experience design integration.
• Conducted ux research (interviews, usability testing, card sorting) to validate solutions; improved navigation success by 34% and reduced task time by 48%.
• Built a scalable design system in Figma (50+ components) ensuring consistency, accessibility (WCAG), and implementation readiness.
• Collaborated with researchers and developers to align design decisions with organizational constraints, technical feasibility, and long-term scalability.

UX / UI Designer at EuroStay (2024-02 – 2025-03)

Service Platform · Social Travel

• Led end-to-end design of a multi-sided service platform (hosts & guests), shaping user journeys from discovery to transaction.
• Conducted 50+ interviews and usability tests to uncover user needs and service gaps, translating insights into product features and flows.
• Built a design system in Figma ensuring consistency across mobile & desktop.
• Facilitated weekly sprints with developers and marketing team, aligning design decisions with technical feasibility, business goals and delivery timelines.

Product Manager Intern at Waterdrop Inc (2023-02 – 2023-06)

Insurance Tech · B2B · Internal System

• Redesigned internal service workflows and dashboard interfaces to improve transparency of policy processing and operational efficiency.
• Translated complex business rules into clear user flows and interface logic for batch operations across multiple stakeholders.

MSc in Design for Interaction – Delft University of Technology (2023-09 – 2025-08)

BE in Landscape Architecture – Tianjin University (2018-09 – 2023-06)