Frank Litjens

Senior executive with 20+ years of experience building and scaling digital products, engagement ecosystems, and operational platforms. Combines product leadership, operational execution, behavioral design and commercial growth within highly competitive digital environments. Aligns product, technology, marketing, data, and operations around scalable business objectives and long-term customer value.

Management Team Member at Fair Play Online Casino (2023-04 – Present)

Head of Product & Platform at Fair Play Online Casino (2021-10 – Present)

Lead the strategy, optimisation, and development of the casino's digital product ecosystem. Combine product leadership, technical expertise, player engagement and commercial performance across the full customer lifecycle. Work closely with marketing, CRM, data, compliance, and development teams to improve retention, monetisation, user experience, and operational scalability in a highly competitive and regulated live environment.

By making the right technological decisions at the core of the platform and product development phase Fair Play Online Casino is now effectively and efficiently scaling in the Dutch regulated market.

CDO at Sanddollar Ventures (2019-11 – 2020-08)

Set up the Digital Team and Digital Operations alongside the IT Department to ensure a closed loop between eCommerce user experience, digital marketing and order fulfillment operations.

Senior Data Consultant at Valtech (2018-05 – 2019-11)

Consulted board level decisions about leveraging and translating behavioral user data into commercial propositions and product improvements at PON, Accell, DAF, Hyundai Construction Equipment and P&G Global (Procter & Gamble).

Network Partner at Be Courageous / Oxford Leadership (2017-10 – Present)

Be Courageous is a digital-first, global business consultancy, activating moments of courage necessary to elevate the world's most ambitious brands where I act as a contracted digital strategy consultant. Be Courageous partners with Start Up's, Scale Up's and Fortune brands who are in pursuit of breakthrough outcomes in Culture, Strategy and Innovation.

Founder at Bet Informed (2017-01 – 2018-10)

Founded and led the development of a data-driven sports intelligence platform focused on simplifying complex betting and performance data for recreational and experienced sports fans and punters. Built the product around real-time sports analytics, behavioral UX principles, automated engagement systems, and sportsbook integrations to create a more accessible and insight-driven betting experience. Responsible for product vision, platform strategy, UX direction, data visualization concepts, growth initiatives, partner relations, and operational execution.

Head of Data & Digital Operations at ID&T (2012-01 – 2018-03)

Led product development operations by creating new products to generate sales and delight fans worldwide. Delivered expert analyses of transactional data, organizing a centralized database to ensure data-driven decision-making. By consolidating fragmented and decentralized digital design and development teams achieved a yearly cost saving of €1M in operational efficiency.

Guided 20 staff (in-house and external), providing motivation and insight whilst inspiring creativity and set and implement budgets aligned with yearly business objectives. Analyzed vendor and agency pitches, accurately assessing capabilities to ensure value. Cultivated resilient relationships with internal and external stakeholders.

Senior Digital Director at Fame House (2014-02 – 2015-12)

A combined role within ID&T/SFX owned agency Fame House where I developed and implemented successful data strategies and advised teams of internationally operating marketers on the application of emerging marketing technologies. Integrated services and solutions within the scope of conglomerate-owned brands while optimizing processes, teams and tooling to increase revenues and reduce significant costs.

Media Director at Go Fast Energy Drink (2011-01 – 2012-01)

Led the brand's media strategy and oversaw the planning, production, and distribution of marketing content across digital, social, and traditional channels. Focused on increasing brand visibility, managing media partnerships, coordinating advertising campaigns, and ensuring consistent brand messaging to support market growth and audience engagement.

Founder & Creative Director at thePharmacy (2001-01 – 2011-01)

Led a diverse team of expert designers, developers and 3D animators to create high quality interactive user experiences. Inspired teams with concept creation and delivered measurable results to maximize product and campaign efficiency. Collaborated with senior staff to optimize operations and ensure efficient workflows. Grew the business to €2M ARR operating from Eindhoven and Amsterdam offices.

Associate of Arts and Sciences in AAS – SintLucas (1996-01 – 2000-01)