Global Strategist WPP (Mindshare) February 2022 - June 2025
- Collaborated with cross-functional teams, including brand, media, creative, and data specialists, to develop strategic recommendations based on complex data insights for key campaigns.
- Demonstrated expertise in the social media landscape by developing strategies that leverage emerging platforms to boost client engagement
- Developed actionable audience and channel insights, particularly for social media, by collaborating with a team of Data Strategy & Innovation specialists within Mindshare, leading to more targeted marketing strategies
- Conducted thorough consumer research using surveys and social media analytics to develop targeted marketing strategies, successfully connecting brands like Hellmann's with their target audiences
Planning Manager WPP (Eightbar) October 2020 - February 2022
- Led the development of customer acquisition campaigns across 5+ markets and channels specialist for the IBM account, ensuring successful implementation across EMEA
- Managed relationships with 10+ key clients and collaborated with cross-functional teams to deliver successful marketing campaigns
Planning Manager Essence July 2019 - May 2020
- Planned and managed successful multichannel campaigns for Plusnet and L'Oreal, achieving a 15% increase in brand engagement and a 10% rise in customer acquisition over six months
- Proven experience to combine insights from multiple sources to drive actionable recommendations and business changes.
