
Marceline Brouwer
Last Mile Planning Analyst/Customer Experience Specialist
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Over
International Business graduate with experience across consumer brand marketing, e-commerce content, customer operations and logistics planning.
At Le Creuset (premium cookware), supported B2B and D2C communications and retail activations; at HEMA (Dutch warehouse), contributed to website optimisation and market research. In my current role at Crisp (Dutch online supermarket), I work with order forecasting, operational coordination and process improvement. Interested in building a career in FMCG commercial functions, combining customer focus, analytical thinking and brand development.
Ervaring
Last Mile Planning Analyst at Crisp (2026-03 – Present)
- Create and optimise daily delivery plans across multiple warehouses and distribution hubs to ensure efficient and timely execution.
- Prepare order forecasts and translate data into practical planning decisions.
- Collaborate with logistics, operations and customer service teams to ensure smooth daily execution.
- Act as a central point of contact for different stakeholders and proactively communicate updates, changes and potential bottlenecks.
- Analyse operational bottlenecks and contribute to process improvements in a fast-paced environment.
SEO Intern at HEMA (2025-09 – 2026-01)
- Managed SEO content and website optimization activities in Salesforce and ContentKing.
- Responsible for link-building activities to strengthen online visibility and website authority.
- Researched and developed recommendations to improve HEMA’s visibility in the Belgian market.
Digital Marketing Intern at Le Creuset (2024-09 – 2025-02)
- Created, managed and published newsletters for both D2C and B2B audiences, supporting customer engagement across different channels.
- Created content for digital and offline marketing channels and supported social media and online community management.
- Supported influencer collaborations, press activities and retail events to strengthen brand visibility and engagement.
- Assisted with brand activations, promotional activities and marketing initiatives across consumer and retail touchpoints.
Customer Experience Specialist at Check Technologies B.V. (2022-05 – Present)
- Support customers through chat and phone, resolving issues with a customer-focused and solution-oriented approach.
- Monitor the fleet of shared mopeds, cars and bikes, identifying issues and taking appropriate action when needed.
Opleiding
BBA in International Business – Hanzehogeschool Groningen (2020-09 – 2026-01)
Minor in Business and Administration management – Universidad Rey Juan Carlos (2023-09 – 2024-02)
Senior General Secondary Education (HAVO) in Economics & Society – Segbroek College (2014 – 2020)

