Neyir Zerey

As a marketing strategy developer and skilled research project leader, I am experienced in obtaining the right information and extracting actionable insights for social and market research purposes. My career is built on understanding and interpreting product-oriented, consumer-based, social and cultural dynamics via qualitative and quantitative research methods. I lead agencies and clients in the right direction to make profitable decisions in the market and healthy social content.

I believe that my communication skills, my strategic guidance and my persuasion power towards stakeholders are valuable for every sector that aims to achieve success.

PROFESSIONAL EXPERIENCE

Habitus Research, New York, Amsterdam 02/2020–12/2022

International Market Research Director

• Led market research projects across several countries, focusing on using both qualitative and quantitative research methods to better understand consumer trends and cultural insights
• Gathered data from various regions (EU, MENA and the USA) in various sectors (FMCG, automotive, technology, pharmaceuticals, banking) to capture and analyze cultural peculiarities that influence consumer behavior
• Developed strategic recommendations based on findings to guide the products’, companies’ and brands’ marketing strategies
• Shared research findings with company stakeholders and management, highlighting how cultural insights can influence consumer strategies and drive business decisions

Market Research Director

• Set clear goals for market research projects to help guide the products’, brands’ and companies’ strategic decisions
• Designed research initiatives that included qualitative, ethnographic studies and quantitative data analysis in a variety of sectors
• Carried out thorough interviews and observations to collect detailed qualitative information
• Proposed actionable strategies based on research outcomes and discussed these findings with stakeholders and management

Monitoring and Evaluation Project Coordinator

• Defined M&E project’s objectives and scope
• Prepared periodic project reports summarizing findings, trends, and recommendations
• Conducted workshops and collaborative impact
• Managed data collection processes for effective monitoring
• Synthesized data from multiple sources for comprehensive reporting.

Market Research Project Manager

• Managed qualitative research projects for various brands, products and companies in Turkey

Social Research Project Executive & Project Assistant

• Teamed up with stakeholders to set research goals and outline the scope of projects.
• Led the coordination and execution of field activities.
• Used advanced analytics to transform data into understandable insights.
• Handled full cycles of both quantitative and qualitative research studies, from planning to delivery.

• Ph.D. in Sociology from Middle East Technical University (2022): Specialized in Sociology with a focus on LGBTI+ resistances and spatial productions in Istanbul, exploring the path towards the right to the city.
• Master's Degree (MSc) in Sociology from the University of Amsterdam, Graduate School of Social Sciences (2011): Specialized in Gender, Sexuality, and Society. Passed the examination in sociology with distinction (Cum Laude). Master's thesis focused on examining police brutality towards trans sex workers in Istanbul, supervised by François Bonnet and Gert Hekma. Received the National ARC-GS Prize for the best Social Science Master Thesis in Gender and Sexuality in 2011.
• University Diploma (B.A.) from Galatasaray University, Faculty of Economics and Administrative Science (2008): Major in International Relations.