Wies Kuijpers

I have over six years of experience in the fashion industry and a bachelor’s degree in fashion business. My education and experience have taught me to be mindful and to collaborate with both people and nature rather than simply using them. With a background in sales and marketing, I have learned that true power lies in effective communication.

While working on campaign production and lifestyle editorials, I discovered that communication can take many forms. In planning and hosting events, I found that communication, combined with understanding, collaboration, and efficiency, is invaluable. As a writer, I have also learned that it’s important to take people with a grain of salt sometimes.

Freelance content creator, Greenchoice | Rotterdam | 01/06/2024- 01/09/2024

Greenchoice is a green energy company. | Freelance job to increase the comprehensibility of Multiple projects between the customers and marketing department.

• I increased customer understanding of a new sustainable product by updating and simplifying the communication’s context and tone, as measured through before-and-after discussions with customers and industry officials.
• By improving interdepartmental communication, I created concise and clear project updates, which colleagues found helpful in shortening meeting lengths.

Freelance travel editor, Numéro Netherlands | Amsterdam 01/01/2024 - current

Numéro Netherlands, a luxury lifestyle magazine. | Travel content creator, digital, editorial, written, and social media content.

• I expanded the travel segment of the magazine by creating a clear layout and tone of voice for the communication process, making the articles and social media strategy. This shortened the prep time and communication time between the team and contributors.
• By writing story guides, I expanded Numéro Netherlands' professional relationships with fashion, lifestyle, and hospitality companies in Japan and Denmark. This strengthened the network, creating new opportunities to collaborate with talents, brands, and hotels.

Bachelor’s Business Fashion and Entrepreneurship, Amsterdam Fashion Academy -

Buckinghamshire University

BA coursework: Market research, Branding, Marketing, Social media, Primary & secondary research, Concept development, Trend forecasting, Adobe, Textile knowledge, Tech packer (knowledge of production processes), Designing and Sketching.