Amy Richmond

Highly motivated and results-oriented professional with 28 years of experience in technical sales, marketing, and business development for the healthcare and medical fields. I am a sales hunter who uncovers opportunities and provides considered solutions. With a track record of exceeding sales targets, territory management, and leveraging business acumen, I am looking for a Relationship Management, Sales Management, Business Management, or Product Specialist role in the healthcare sector.

I'm open to exploring other industries utilising my expertise. Honesty, a relentless pursuit of excellence, achieving targets, and increasing revenue while maintaining a high level of loyalty with my client base, has defined my career. I am trustworthy, ambitious and a self starter.

My approach is practical, confident, and informed by a healthcare perspective. I thrive in environments where collaboration, innovation, and integrity are valued as foundations for success. For me, a company's values are paramount.

I enjoy working with like-minded people who are driven by excellence, integrity and customer focus. People are at the centre of everything I do, and I believe strong relationships are critical for sustainable growth and organisational goals. I have a Bachelor of Nursing to back my expertise and bring a clinical edge and commercial perspective to every role.

My skill set encompasses sales strategy development, relationship management, team leadership, and effective communication. I am great at identifying opportunities, designing solutions, and delivering quantifiable results that meet company and customer requirements. Outside of work, I am a mum, sports lover, gardener and a reader.

I am positive and kind and proactive in dealing with problems in life. I want to apply my enthusiasm, commitment, and energy to a progressive innovative organisation in the healthcare field to make a difference and grow professionally and personally.

Country Manager - arcomed - NZ

(2019-09 - 2024-04)

• Managed all aspects of country operations, including contracts, tenders, sales, marketing, product presentations, evaluations, trials, and customer service.
• Developed and executed sales and marketing strategies to re-establish arcomed brand as a "direct to market supplier" of Infusion technology.
• Led national territory management efforts, identifying and establishing new markets to increase market share.
• Conducted negotiations and managed contracts, including tender and Pharmac submissions.
• Provided sales support, in-house training, and clinical support to healthcare professionals.
• Oversaw business forecasting, planning, and accurate record-keeping using CRM tools.
• Managed clinical evaluations and product implementations, as well as hospital projects.
• Provided customer support and education.
• Achieved 40% growth in sales over the prior year in 2020.
• Realised 17% growth in sales over the prior year in 2021.
• Successfully penetrated new markets including Hyperbaric, Dental, and Volumetric TCI.
• Acquired new key accounts, including Hutt DHB, CDHB, and Belverdale Private.
• Achieved exceptional growth of 132% over the prior year in 2022.
• Exceeded sales forecast in Q4 2023 with a remarkable 175% ahead of forecast.

Business Manager - Admedus - NZ

(2014-12 - 2019-08)

• Supported and promoted sales growth across all portfolios.
• Managed and mentored Clinical Educators and Hybrid staff activities.
• Led a high-performing team, providing mentorship, training, and performance evaluations.
• Established and maintained relationships with key stakeholders, including health professionals, government agencies, and contractors.
• Awarded Admedus Salesperson of the Year for 2018/2019 across all product portfolios.
• Recognised for "Contribution to Market Growth and Customer Service" award.
• Achieved 145% over forecast in 2018/2019.
• Secured Mercy Ascot Volumetric Contract.
• Procured Whanganui DHB whole hospital capital infusion pumps.
• Acquired 22 new accounts.
• Achieved consistent business growth from 2014 to current, exceeding $1 million.
• Successfully added 3 new products to the Southern Cross Catalogue.
• Secured inclusion in the NZ Infusion Tender.

Product Specialist - Intermed Medical

(2011-11 - 2014-11)

• Territory management covering Auckland, Hamilton, and Tauranga.
• Achieved 234% growth over the prior year.
• Provided case support and product evaluations.
• Positioned Intermed as the preferred Cardiology partner for DHBs.
• Identified new business opportunities within the portfolio.
• Strengthened relationships with Key Opinion Leaders (KOLs), clinicians, and Nurse Unit Managers (NUMs).
• Conducted in-servicing for nursing and support staff.
• Provided sales support and training for new hires.
• Exceeded Year-to-Date (YTD) forecast by 114%.
• Secured Waikato Pack Business worth $500K.
• Successfully launched products including Neo Flex, Axxess – NZ, NHancer-Auckland, and Heart Span – Auckland EP.
• Led the product launch for HeartSpan device in EP, making NZ the first in the Asia Pacific region to launch the device in a record time of 3 months.

Sales and Marketing to Corporate Sector - Medvice Consulting / Proud Mouth Dentistry / Ascot Angiography

(2010-01 - 2011-11)

Conducted sales and marketing activities targeting the corporate sector while simultaneously completing nursing recertification.

NZ Sales Manager - Energy Orthopaedics / Medartis

(2008-09 - 2009-10)

Successfully established Energy Orthopaedics in the NZ market, achieving 80% market share within six months of launch in Auckland. Established national business and exceeded sales targets, achieving 106% to forecast with GP targets in June 2009.

Product Specialist Cordis Cardiology - Johnson & Johnson Medical

(2003-04 - 2008-07)

Recognised for outstanding sales performance, including winning the Managing Director Quarter 1 Sales award in 2008 and the Cypher Royale Cup in 2007 for sales growth and market share. Achieved multiple sales awards and consistently exceeded sales forecasts.

Product Manager Neonatal - Fisher & Paykel Health

(2002-09 - 2003-04)

Managed an international territory based in Auckland, focusing on relationship management, market strategy, and budgeting for neonatal products.

Sales and Marketing Manager - Lion Nathan

(2001-06 - 2002-09)

Led sales and marketing efforts, including the launch of Bricks and Mortar Web Design, managing sales to corporate and internet users, and overseeing marketing campaigns and budgeting.

Various Roles (Product Manager - Immunology, Product Specialist, General Practitioner Sales Representative) - Novartis Pharmaceuticals - NZ

(1996-02 - 2001-06)

Recognised with multiple sales achievement awards, successfully conducted product launches, implemented patient programs, and represented the company at international congresses.

Bachelor of Nursing - Nursing

Diploma in Real Estate - Real Estate

MBA - Business Administration - Auckland University