Hannah Yu

Creative Designer with agency and in-house experience delivering brand, campaign, and digital work across fast-paced environments. I am skilled in translating marketing objectives into effective creative across social, web, and paid media. Experienced working across multi-brand portfolios, collaborating closely with marketing and product teams to deliver high-quality work from concept through to production.

Creative Designer at SKILLS GROUP (2025-02 – Present)

• Designed and delivered digital, social, print, and event assets across multiple brands during a company-wide brand consolidation, ensuring consistent and high-quality execution across touchpoints.
• Collaborated with marketing teams to roll out creative following brand consolidation, supporting campaign launches and ongoing optimisation.
• Established unified digital design guidelines, improving brand consistency and streamlining asset production across teams.
• Partnered closely with marketing stakeholders to translate campaign objectives into clear, effective creative.

Digital Designer at OGILVY (2022-07 – 2024-12)

Notable Clients: Griffin's, BP, University of Auckland, Coca-Cola, NZ Steel

• Led end-to-end digital design projects for Griffin's and other major clients, from early concept and exploration through to final delivery.
• Partnered with brand managers to shape creative direction and translate brand narratives into engaging digital experiences.
• Redesigned four Griffin's brand websites, refining structure, layout, and visual language to improve usability and increase site traffic.
• Collaborated with Experience Design Leads, strategists, and developers to deliver polished, scalable digital work under tight timelines.
• Produced design solutions across multiple platforms while maintaining strong brand integrity and creative consistency.

Graphic Designer at FORGE CREATIVE (2018-08 – 2022-06)

• Interpreted briefs and developed visually engaging, functional design solutions across brand, digital, and campaign work.
• Led design initiatives that contributed to new client acquisition and repeat business.
• Delivered work that exceeded client expectations by identifying creative opportunities beyond the original brief.

Creative Designer at Ginus Group

Assistant Photographer at Expression Sessions

2D/VFX Designer at Mercury Post

Contract (Assistant Director/Editor/Data Manager) at Beijing Starlit Movie & TV Culture

Bachelor of Industrial Design (Hons) in Industrial Design – Massey University