Wesley Yan

Product and platform professional with 10+ years of internet product experience at leading Chinese technology companies, across commercial advertising products, ad recommendation and algorithm strategy, ad delivery workflows, creative material platforms, short-video creator tools, CRM products and CMS/content systems. Strong at turning complex user needs, business rules, structured data and performance feedback into clear product and operational workflows. Currently based in Auckland, with hands-on local content operations, photography service and English-speaking service environment work experience, plus the past year of AI Agent, AI-assisted workflow tools and vibe-coding style experimentation.

Focused on turning repeated, rules-based and documentation-heavy processes into reusable lightweight tools and data-oriented workflow products.

Self-Employed / Freelance at New Zealand AI Product, Content Operations and Workflow Practice (2025-06 – Present)

• Exploring local AI product ideas, AI Agent workflows, vibe-coding style prototyping and AI-assisted workflow tools in practical use cases. Designing lightweight tools for daily workflow improvement, data monitoring products for content operations, and reusable workflows for structured information and process efficiency.
• Operating local New Zealand content around travel, self-driving, local life, photography and practical decision-making, with topic planning, publishing review and performance iteration.
• Building local communication, service delivery and visual-content experience through Auckland photography and event work.

Senior Product Manager at Kuaishou / Kwai (2019-08 – 2025-05)

One of China's leading short-video and digital advertising platforms. Worked across short-video creator service platforms, commercial advertising products, creative material platforms, CRM-related products and automotive advertising products.

• Owned or contributed to creator data dashboards, creative inspiration tools, service-provider onboarding and live monitoring products, helping creators, service providers and platform teams improve content production and operational efficiency.
• Worked deeply in commercial advertising products, including ad delivery workflows, ad recommendation and algorithm strategy, RTA advertising products, creative material platforms and CRM products.
• Collaborated with algorithm, data, engineering, sales, operations and external partners to translate complex delivery rules, data links and business goals into shippable product solutions.
• Contributed to a creative material trading platform connecting advertisers, agencies and production service providers, improving material matching, transaction fulfilment, delivery and feedback workflows.
• Worked on selected C-side products in the Hitch / carpooling business and vehicle model database platform products, improving the accuracy and usability of core business data.
• Worked on automotive model database platforms and content operations platforms, building user-facing tools for car research and purchase-consideration scenarios while developing a strong foundation in platform product design.

Product Manager at DiDi (2017-02 – 2019-08)

One of China's leading mobility and ride-hailing platforms.

• Worked on selected C-side products in the Hitch / carpooling business and vehicle model database platform products, improving the accuracy and usability of core business data.

Product Manager at Autohome (2011-07 – 2017-02)

One of China's leading automotive content, data and car-buying platforms.

• Worked on automotive model database platforms and content operations platforms, building user-facing tools for car research and purchase-consideration scenarios while developing a strong foundation in platform product design.

Bachelor's Degree – Hunan Institute of Science and Technology