Senior Sales Engineer - FULLWON SOUTH PACIFIC, INC. - Philippines
(2024-02 - 2025-06)
Supplier of trucks, heavy equipment and spare parts
- Executive-Level Remote Sales & Strategy: Successfully managed a fully remote sales setup, engaging directly with top decision-makers (VPs, SCMs, Equipment Managers) at pioneer and emerging firms, including Nickel Asia, Philex Mining, Silangan Mindanao, TVI Resources, and major construction companies.
- Pioneered Strategic Supply Agreements: Strategically introduced Fullwon to target accounts, facilitating initial high-level meetings between Fullwon directors and client procurement/engineering teams. This initiative built the foundation for future spare parts, heavy truck, and equipment supply agreements across the mining sector.
- Secured Key Equipment & Parts Contracts: Closed immediate, high-value transactional sales, including a Bomag road roller to EI Construction and multiple full container loads of spare parts for Greenstone Resources and Silangan Mindanao Mining.
Business Development Officer - PRIME METRO BMD CORP. - Philippines
(2021-11 - 2022-02)
EPC contractor for infrastructure projects
- Drove Corporate Strategy & Planning: Shared and integrated personal business development concepts and market experience with the new corporate team, directly influencing the company's annual business planning and strategy.
- Executed High-Level Strategic Analysis: Conducted in-depth market research and authored strategic proposals targeting complex reclamation and government infrastructure projects. Formally presented Go/No-Go financial and strategic assessments to guide executive decision-making.
- Pursued Client-Facing Growth: Transitioned out of the role to pursue a dedicated client-facing position, aiming to leverage exceptional skills in outdoor activities, conducting technical presentations, and direct engagement with government agencies to secure new business.
Sales & Business Development Officer - CONEQUIP PHILS. INC. - Philippines
(2019-07 - 2020-03)
Importer of European and American Trucks and Heavy Equipment
- Responsible for heavy equipment sales to the private sector.
- Entrusted with all company exhibitions, including Philconstruct, the Philippine Mine Safety & Environment Assn. (PMSEA), the Roads, Bridges & Tunnels (RBT) and the LTFRB PUV Modernization Caravan in Visayas and Mindanao, demonstrating the ability to represent the brand at key industry trade shows.
Sales & Business Devt – Heavy Equipment - PINNACLE PARTS CO. - Philippines
(2017-05 - 2018-02)
Distributor of Manitou Telehandlers, Man-lift, Skid Loaders and Equipment Spare Parts
- Drove Business Transformation & Diversification: Single-handedly initiated a major business shift by recognizing the high potential of the previously overlooked Manitou Telehandler line. Successfully expanded the company's focus from primarily selling spare parts to becoming a major player in capital heavy equipment sales.
- Secured Strategic Fleet Sales & Loyalty: Cultivated strong customer loyalty that resulted in repeat Manitou Telehandler sales to key clients like Orica Philippines. Leveraged relationships to cross-sell and secure orders for a diversified fleet of equipment, including scissor and articulated manlifts, Gehl and Mustang skid loaders, and a vacuum truck to GN Power.
- Established New Product Category: Successfully introduced and established the Telehandler as a new, high-margin material handling category in the Philippine market, demonstrating the ability to pioneer sales channels for underperforming or new equipment lines.
Key Account/Product Manager - ICON EQUIPMENT SOLUTIONS PHILS. INC. - Philippines
(2016-07 - 2017-04)
Importer / distributor of JCB brand construction equipment
- Proven Strong Mechanical Aptitude: Saw potential application of the overlooked newly introduced mechanical equipment called "telehandler", a new generation MHE.
- Created a comprehensive marketing plan and product presentation for the Telehandler with wide market appeal. Secured PO for the very first unit stock of JCB 540-170 to Orica Philippines with repeat order for a different brand.
Operations Manager - GU ENGINEERING, INC. - Philippines
(2010-01 - 2012-12)
A pioneer machine shop & engine rebuilder serving the transportation, power, mining and construction
- Observed and Analyzed Improvements: Drafted strategic actions including empowerment seminars to improve productivity, safety, values and responsibility.
- Conceptualized Creative Sales Strategy: Implemented a "rebranding strategy" I called GUTS, GU Unique & Total Solutions. Designed and delivered company presentation to new, current, and lost customers.
Business Development Head - MORSE HYDRAULIC SYSTEMS CORP. - Philippines
(2003-03 - 2008-12)
Supply of hydraulic components and system design / the highlight of my career
- Pioneered Business Development: Identified a critical market gap and successfully proposed and executed a new Business Development role to lead expansion. Developed and implemented a new nationwide strategy that scaled the business beyond regional, transactional sales.
- Drove Nationwide Market Expansion: Acted as an independent field strategist, traveling with a laptop and projector to break new geographical and industrial grounds. Successfully introduced Morse Hydraulics and their solutions to large prospects at key mining, cement, and power plant.
- Secured High-Value Industrial Contracts: Closed significant long-term projects and supply contracts across diverse, heavy industries, including mining, geothermal power, port operations, and heavy equipment rental such as Philex Mining. Lepanto, Rio Tuba, Taganito, Coral Bay Nickel, ICTSI, ATI, PNOC-EDC and Maibarara Geothermal Power. This shifted the revenue model toward large, recurring enterprise business.
- Elevated Brand Visibility: Increased company profile and generated high-quality leads by organizing and representing the company at key trade exhibitions, including Philconstruct and the Philippine Mine Safety and Environment Association (PMSEA).
Sales Engineer - Machinery Department - MESCO, INC. - Philippines
(1998-11 - 2003-02)
Importer/stockiest of brand new conventional and CNC metal working machineries and tools
- Drove Strategic Market Shift: Led the successful transition of the Machine Tool Division's market focus from traditional machine shops to high-value, large-scale industrial and manufacturing plants. Developed new strategies that resulted in consistently exceeding sales quotas and significantly expanded the client base into the major industrial sectors across the country.
- Secured Major Capital Equipment Contracts: Successfully managed and closed high-value contracts for the complete supply of workshop and machine shop facilities to a portfolio of major multinational clients, including Sual Power, JG Summit Petrochem, First Phil. Holdings Diesel and NatGas Power Plants, Philip Morris, Avon Products, Wrigley and Isuzu Phils.
- Pioneered Niche Tooling Sales: Introduced and secured the sale of 2 units Climax portable boring tool BB1149 with auto-welder attachment (used for on-site machining) to Monark Rental for the land development during the San Roque Multi-Purpose Dam Project. This initial success established a new application market in heavy equipment rental, machine shop, power plants, sugar and cement manufacturing.
Head Special Projects/Fabrication - CATHAY INDL & MILL SUPPLY, INC. - Philippines
(1994-01 - 1998-12)
A heavy steel fabricator, general machine shop and conveying system and bolts and nuts manufacturer serving the cement, power, mining, construction, sugar, etc.
- Established Technical Foundation: Began as an Estimator/Project Engineer, mastering the end-to-end process of heavy fabrication, including as-per-drawing cost estimation, material breakdown/canvassing, and project monitoring to guarantee quality and on-time delivery.
- Led Critical Project Division: Promoted to lead a new department focused on handling special projects—defined as critical, high-volume, and first-time fabrication work such as the bulk order of heavy wide flanges. Recommended to use auto-gas-cutters and auto-welders SAW and GMAW for good welding penetration, quality and speed.
- Drove Process and Safety Innovation: Applied technical creativity and leadership to solve long-standing safety, cleanliness, and compliance issues. Developed and implemented unique, actionable ideas to improve adherence to rules and instructions across the workshop.
- In one overtime, the president-owner wearing pajamas, dropped-by, and gave me a tap on my back and said "Alex salamat sa malasakit mo sa kumpanya", and this is how I developed My 3M – Malasakit, Maykusa at Maparaan.
