Alexis Bon Castillo
Senior Specialist, Research & Affiliate Services
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About
Accomplished Senior Specialist in Research and Affiliate Services with a diverse background spanning education, customer service, and digital marketing. Adept at market research, affiliate program management, and executing strategic marketing initiatives. Experienced in teaching, call center operations, and ESL instruction. Passionate about leveraging data-driven insights to drive business growth and enhance marketing performance.
Experience
Senior Specialist, Research & Affiliate Services - ExDigita
(2023-12)
Conduct comprehensive research to identify business opportunities and enhance strategic partnerships. Manage affiliate programs, ensuring seamless collaboration with partners and optimizing performance. Provide analytical support, including data-driven reports and market insights.
- US Affiliate Marketing Agency (AP): Conducts placement verification to ensure accurate listing of affiliates and monitors fraudulent activities within the network. Provides detailed reporting to clients regarding compliance and performance metrics.
- International Fintech Company (KL): Extracts and analyzes data from multiple affiliate networks, including Impact, CJ, and Rakuten. Assists in structuring deals, negotiating affiliate contracts, and managing sponsored banner advertisements to drive revenue growth.
- Silicon Valley Streaming Ad Tech Company (SS): Conducts in-depth research on advertising trends and technologies. Curates content relevant to the industry and compiles strategic insights for decision-makers.
- MINT: Prepares detailed data reports to support operational and strategic decision-making. Analyzes key performance indicators (KPIs) to identify market trends and opportunities.
- AREN: Conducts thorough market research to identify potential business expansion opportunities. Provides data-driven insights to support strategic planning.
- TotalCX: Performs industry research to support product development and customer engagement strategies. Delivers insights into competitive positioning and emerging market trends.
- Brandcycle: Manages promotional content, including uploading and downloading special promotions. Drafts and refines email marketing materials to enhance affiliate communication and engagement.
Education
Bachelor of Elementary Education (BEED) - Content Education - Cebu Technological University - Argao Campus (2011-04-11)


