Allan Alveyra

Results-driven digital marketing and content professional with 6+ years of expertise spanning SEO strategy, technical SEO, website optimization, content editing, and data-led decision-making. Combines hands-on specialist execution — on-page and technical SEO, content research, writing, and editing — with team leadership and cross-functional coordination with web development, design, and content teams. Currently driving website SEO and content optimization as Senior SEO & Content Specialist while advising brands and agencies on AEO and GEO strategy.

Part-time Senior SEO & Content Specialist at Soltera Roofing (2025-01 – Present)

Owns end-to-end on-page and technical SEO for the company website, running regular site audits across crawlability, indexation, site speed, Core Web Vitals, metadata, and structured data to keep the domain healthy and search-ready.

• Conducts keyword and search-intent research across roofing service and location-based pages, translating findings into prioritized content briefs and an actionable optimization roadmap.
• Writes, edits, and optimizes website copy, service pages, and blog content — aligning readability, tone, and on-page SEO with both search intent and conversion goals.
• Coordinates closely with the web developer on design, layout, and UX changes — translating SEO and usability requirements into clear implementation specs and QA-ing updates after deployment.
• Implements and maintains technical SEO fundamentals including schema markup, internal linking architecture, redirects, canonical tags, and XML sitemaps.
• Edits and quality-checks content produced by writers, enforcing editorial standards, style consistency, and on-page optimization before publishing.
• Leads and mentors a small content team — setting priorities, reviewing deliverables, and building SEO and editorial capability across the group.
• Tracks and reports performance in GA4 and Google Search Console, monitoring rankings, organic traffic, and conversions to surface data-backed content and site improvements.

AEO/GEO Consultant at Bioligent – Health & Supplement Brand (2026-01 – Present)

Leads answer engine and generative AI optimization strategy for a direct-to-consumer supplement brand, positioning product and ingredient content to surface prominently in AI-generated responses and answer engines such as ChatGPT, Perplexity, and Google AI Overviews.

• Directs and trains a team of content writers, establishing editorial standards, briefing frameworks, and quality controls to produce AI-retrievable, compliance-aligned supplement content at scale.
• Architects content briefs and editorial frameworks that translate scientific ingredient claims into AI-retrievable, citation-worthy content assets — balancing regulatory compliance with search and answer engine discoverability.
• Designs and implements an Intent-Conversion Matrix to diagnose product page performance, mapping session behavior, bounce patterns, and query intent signals to identify conversion friction and content gaps across the purchase funnel.
• Develops structured content hierarchies for core product pages (including black seed oil, magnesium complex, and related SKUs), ensuring entity clarity, claim specificity, and FAQ schema alignment for maximum AI and SERP retrieval.
• Provides monthly SEO performance reporting tied to a diagnostic cascade framework — identifying root causes of high-traffic/low-conversion anomalies and surfacing content remediation priorities.
• Advises on internal linking architecture and topical authority clustering to strengthen brand entity recognition across AI knowledge graphs and traditional organic channels.

AEO/GEO Consultant at Domisearch – SEO & Digital Visibility Agency (2025-10 – Present)

Serves as embedded AEO/GEO strategy lead, developing answer engine and generative engine optimization playbooks and client-facing deliverables for a portfolio of B2B and B2C accounts.

• Conducts AI visibility audits assessing how client content performs across generative search environments — diagnosing discoverability gaps, entity authority deficiencies, and prompt-retrieval failures relative to competitors.
• Builds scalable GEO content frameworks that structure brand and product information for AI model consumption — including entity-based content organization, structured data implementation, and authoritative source positioning.
• Produces GSC-powered content intelligence diagnostics — integrating position distribution analysis, CTR benchmarking, query intent classification, and topical authority mapping into actionable content gap reports for agency clients.
• Collaborates with client SEO teams to operationalize AEO and GEO recommendations within existing content workflows, ensuring traditional SEO integrity is maintained alongside next-generation search optimization.
• Develops training documentation and internal frameworks positioning Domisearch's GEO and AEO service offering as a distinct, high-value capability in the competitive Philippine digital marketing market.

Technical Writer & Senior SEO Specialist at Cursum (2020-01 – 2024-12)

Spearheaded end-to-end SEO strategy, achieving measurable improvements in organic visibility, user engagement, and lead conversion across all web properties.

• Managed and mentored content interns — overseeing onboarding, training, and day-to-day SEO and content production to ensure consistent editorial quality and on-time delivery.
• Developed and executed content experimentation programs and funnel analysis to test content hypotheses, validate A/B insights, and drive conversion-focused optimization decisions.
• Built detailed buyer personas and full-funnel content journey maps to align content production with user needs across awareness, consideration, and conversion stages.
• Created and optimized high-performing landing page content with a dual focus on search intent alignment and on-page conversion metrics.
• Monitored website performance via Google Analytics, Google Search Console, and SEMrush, delivering actionable reports and strategic recommendations to leadership.
• Managed Google Ads campaigns, ensuring keyword targeting, ad creative, and landing page alignment to maximize return on ad spend.
• Established sound SEO strategies tightly integrated with overall business objectives, producing scalable content plans and market-fit production frameworks.

SEO Consultant at Otile (2021-01 – 2025-12)

Provided strategic SEO advisory, website redesign inputs, and conversion-focused approaches to content development, improving organic performance across multiple client digital properties.

• Oversaw all SEO workstreams — keyword research, content production, technical audits, and content mapping — translating data insights into measurable organic growth.
• Managed and mentored a team of junior SEO specialists, writers, web developers, and graphic designers — coordinating training, quality assurance, and on-time delivery across concurrent client projects.

SEO Consultant at United Dental Care | Upland Dental Practice (2023-01 – 2025-12)

Delivered SEO strategy, website redesign recommendations, and content development support, driving measurable improvements in organic search visibility.

• Managed end-to-end SEO campaign operations including keyword strategy, content mapping, link acquisition, and technical site audits.
• Advised on UX and website journey improvements aligned with patient acquisition objectives.

Content Strategist at NetWizard I.T. Solutions (2019-01 – 2020-12)

Developed content strategies and SEO-optimised landing page copy aligned with business objectives and organic growth targets.

• Produced well-researched blog content and keyword roadmaps assigned to a team of writers, maintaining editorial quality and publishing standards.

Bachelor of Arts in Theology – Divine Word School of Theology (2017-01 – 2021-12)

Bachelor of Science in Secondary Education (English) – Divine Word College of Calapan (2005-01 – 2009-12)

Associate Programme in Philosophy – Saint Augustine College of Philosophy (2014-01 – 2015-12)