Jenine Jay

Senior Content Strategist with 10+ years of experience developing content strategies, scalable workflows, and organic growth initiatives across multiple industries. Leads content production, analyzes performance, and uses audience insights to create consistent, results-driven content.

Senior Content Strategist & Content Operations Manager - Zozzaro LLC

(2025-08)

• Lead multi-brand content strategies across commercial real estate, sports performance and physical therapy, live entertainment, and creator rights education.
• Build scalable content systems, campaigns, and AI-assisted workflows aligned with audience insights and business goals.
• Direct creative production, analyze performance, and refine content to strengthen consistency and organic growth.

Social Media Strategist (Project-Based) - Dance Yourself Fit

(2025-11)

• Lead multi-platform organic content strategy, driving 3.86M in total organic Facebook post reach and 17.2K new follows from January to July 2026.
• Develop high-volume content plans and repeatable series based on audience behavior, campaign priorities, and performance insights.
• Coordinate designers and video editors while overseeing quality control, scheduling, testing, and performance reporting.

Content Specialist - Dolman Bateman

(2023-11 - 2026-03)

• Create content aligned with brand guidelines, including blogs, reels, and social media campaigns.
• Manage brand communications for an Australian audience, ensuring cultural and linguistic accuracy.
• Edit and publish podcasts, design banners, and maintain podcast pages for one of the directors.

Content Specialist - MediaTech Ventures

(2021-10 - 2024-01)

• Created and managed blogs, articles, website content, and social media posts, supporting the Founder and President directly.
• Acted as executive assistant to a Chief Officer, handling scheduling, communications, and administrative tasks.
• Collaborated closely with leadership to ensure content aligned with company goals and branding.

Content Manager - Fortune Cookie Wisdom Pte Ltd

(2020-08 - 2023-06)

• Acted as an idea generator for new product concepts, contributing to brand innovation and development.
• Oversaw end-to-end content creation across blogs, websites, and email campaigns.
• Generated and proofread content to maintain brand consistency and clarity.

HR Supervisor for Internal Communications - Integrated Micro-Electronics Inc.

(2019-05 - 2022-08)

• Managed internal communications for the organization, ensuring timely and engaging updates across multiple offices.
• Created, wrote, and designed content such as articles, health bulletins, travel advisories, and employee achievements.
• Led end-to-end production of communication materials, from concept and content to layout and release.

Associate Content Editor - Texcent Asia Inc.

(2016-08 - 2019-04)

• Managed content strategy for Paycent, the company's flagship digital wallet product.
• Conducted competitor analysis to strengthen positioning and market presence.
• Spearheaded a viral campaign that boosted brand visibility and user engagement.

Marketing Manager & Specialist - ADEC Innovations

(2015-06 - 2016-08)

• Produced digital content including blogs, newsletters, and social media posts.
• Scripted AVPs, elevator pitches, and media kits for corporate branding.
• Wrote press releases, whitepapers, and promotional copy to support marketing campaigns.

Bachelor of Arts - Communication Studies - San Beda College of Alabang (2011 - 2015)