Senior Content Strategist & Content Operations Manager - Zozzaro LLC
(2025-08)
- Lead multi-brand content strategies across commercial real estate, sports performance and physical therapy, live entertainment, and creator rights education.
- Build scalable content systems, campaigns, and AI-assisted workflows aligned with audience insights and business goals.
- Direct creative production, analyze performance, and refine content to strengthen consistency and organic growth.
Social Media Strategist (Project-Based) - Dance Yourself Fit
(2025-11)
- Lead multi-platform organic content strategy, driving 3.86M in total organic Facebook post reach and 17.2K new follows from January to July 2026.
- Develop high-volume content plans and repeatable series based on audience behavior, campaign priorities, and performance insights.
- Coordinate designers and video editors while overseeing quality control, scheduling, testing, and performance reporting.
Content Specialist - Dolman Bateman
(2023-11 - 2026-03)
- Create content aligned with brand guidelines, including blogs, reels, and social media campaigns.
- Manage brand communications for an Australian audience, ensuring cultural and linguistic accuracy.
- Edit and publish podcasts, design banners, and maintain podcast pages for one of the directors.
Content Specialist - MediaTech Ventures
(2021-10 - 2024-01)
- Created and managed blogs, articles, website content, and social media posts, supporting the Founder and President directly.
- Acted as executive assistant to a Chief Officer, handling scheduling, communications, and administrative tasks.
- Collaborated closely with leadership to ensure content aligned with company goals and branding.
Content Manager - Fortune Cookie Wisdom Pte Ltd
(2020-08 - 2023-06)
- Acted as an idea generator for new product concepts, contributing to brand innovation and development.
- Oversaw end-to-end content creation across blogs, websites, and email campaigns.
- Generated and proofread content to maintain brand consistency and clarity.
HR Supervisor for Internal Communications - Integrated Micro-Electronics Inc.
(2019-05 - 2022-08)
- Managed internal communications for the organization, ensuring timely and engaging updates across multiple offices.
- Created, wrote, and designed content such as articles, health bulletins, travel advisories, and employee achievements.
- Led end-to-end production of communication materials, from concept and content to layout and release.
Associate Content Editor - Texcent Asia Inc.
(2016-08 - 2019-04)
- Managed content strategy for Paycent, the company's flagship digital wallet product.
- Conducted competitor analysis to strengthen positioning and market presence.
- Spearheaded a viral campaign that boosted brand visibility and user engagement.
Marketing Manager & Specialist - ADEC Innovations
(2015-06 - 2016-08)
- Produced digital content including blogs, newsletters, and social media posts.
- Scripted AVPs, elevator pitches, and media kits for corporate branding.
- Wrote press releases, whitepapers, and promotional copy to support marketing campaigns.
