Alyssa Adul

Communications and Computer Science: Multimedia graduate with experience in launching integrated marketing and publicity campaigns across the theater, publishing, and creative industries. Skilled in culturally-informed digital and social media marketing, media relations, community engagement, and campaign management. Passionate about all things brand strategy and experiential marketing, building meaningful and immersive fan experiences through data-informed storytelling and strategy.

External Relations Officer at Ateneo ENTABLADO (2024-04 – 2026-05)

• Led end-to-end integrated marketing and communications campaigns for four major theater productions, coordinating across creative, production, and business teams and generating a revenue of seven-digits
• Collaborated with the directors, creatives, and production teams for each productions' brand identity and strategy, leading campaign pitches, creative direction, photoshoot logistics, and cross-platform promotional launches under strict production timelines
• Developed integrated marketing assets across digital, print, and live event platforms to support campaign launches and audience engagement
• Secured six-digit brand sponsorship deals and tier-1 media partnerships for the shows, handling on-site promotional events, sponsorship activations, media preview nights, and community engagement initiatives
• Analyzed post-production digital campaign performance and audience insights to optimize communications strategies, contributing to a 400% increase in social media impressions and conversions
• Managed digital community and fan engagement through Meta Business Suite, minimizing response waiting time from 5 hours to 5 minutes

Marketing Intern at Everything's Fine PH (2025-07 – 2025-08)

• Developed long-term integrated marketing campaigns that supported the independent press bookstore's new publication launches, art exhibitions, and community engagement events
• Originated the bookstore's monthly community zine-making workshop, coordinating logistics, customer communications, and digital promotional content
• Produced and edited social media marketing assets, like feature videos to carousel posts, that support their small brand's audience awareness, customer engagement, and online shop traffic, generating four-digits in views, engagement, and click-throughs

Vantage Magazine Staffer at The GUIDON (2022-09 – 2025-05)

• Collaborated with editors, designers, photographers, and videographers to produce high-performing multimedia editorial projects across the digital publication's platforms
• Conducted interviews with key opinion leaders, as well as pop and digital culture research for feature articles and exposés, translating complex data into accessible stories for a wide-reaching audience
• Contributed strategic story pitches informed by audience interests and platform trends under strict press timelines and budget limitations

Production Intern at The Idea First Company (2024-07 – 2024-08)

• Assisted the Production Design department in creating and managing props for the set of And, The Breadwinner is… (2024)
• Shadowed the line producer in executing time-bound behind-the-scenes logistics and operations throughout principal photography, coordinating with the production design team, gaffers, sounds department, and the actors
• Participated in a concept pitch development workshop, presenting production and budget plans to industry professionals

Collections and Archives Intern at Ateneo Art Gallery (2024-02 – 2024-04)

• Coordinated archival documentation and exhibition deliverables for the Charlie Co Collection, improving accessibility and record accuracy
• Conducted quality assurance and condition assessments during artwork ingress and egress following institutional preservation standards
• Supported exhibition logistics, collection management, and gallery preparation through cross-functional coordination

AB Interdisciplinary Studies in Communication and Computer Science: Multimedia – Ateneo de Manila University (2022 – 2026)