External Relations Officer at Ateneo ENTABLADO (2024-04 – 2026-05)
- Led end-to-end integrated marketing and communications campaigns for four major theater productions, coordinating across creative, production, and business teams and generating a revenue of seven-digits
- Collaborated with the directors, creatives, and production teams for each productions' brand identity and strategy, leading campaign pitches, creative direction, photoshoot logistics, and cross-platform promotional launches under strict production timelines
- Developed integrated marketing assets across digital, print, and live event platforms to support campaign launches and audience engagement
- Secured six-digit brand sponsorship deals and tier-1 media partnerships for the shows, handling on-site promotional events, sponsorship activations, media preview nights, and community engagement initiatives
- Analyzed post-production digital campaign performance and audience insights to optimize communications strategies, contributing to a 400% increase in social media impressions and conversions
- Managed digital community and fan engagement through Meta Business Suite, minimizing response waiting time from 5 hours to 5 minutes
Marketing Intern at Everything's Fine PH (2025-07 – 2025-08)
- Developed long-term integrated marketing campaigns that supported the independent press bookstore's new publication launches, art exhibitions, and community engagement events
- Originated the bookstore's monthly community zine-making workshop, coordinating logistics, customer communications, and digital promotional content
- Produced and edited social media marketing assets, like feature videos to carousel posts, that support their small brand's audience awareness, customer engagement, and online shop traffic, generating four-digits in views, engagement, and click-throughs
Vantage Magazine Staffer at The GUIDON (2022-09 – 2025-05)
- Collaborated with editors, designers, photographers, and videographers to produce high-performing multimedia editorial projects across the digital publication's platforms
- Conducted interviews with key opinion leaders, as well as pop and digital culture research for feature articles and exposés, translating complex data into accessible stories for a wide-reaching audience
- Contributed strategic story pitches informed by audience interests and platform trends under strict press timelines and budget limitations
Production Intern at The Idea First Company (2024-07 – 2024-08)
- Assisted the Production Design department in creating and managing props for the set of And, The Breadwinner is… (2024)
- Shadowed the line producer in executing time-bound behind-the-scenes logistics and operations throughout principal photography, coordinating with the production design team, gaffers, sounds department, and the actors
- Participated in a concept pitch development workshop, presenting production and budget plans to industry professionals
Collections and Archives Intern at Ateneo Art Gallery (2024-02 – 2024-04)
- Coordinated archival documentation and exhibition deliverables for the Charlie Co Collection, improving accessibility and record accuracy
- Conducted quality assurance and condition assessments during artwork ingress and egress following institutional preservation standards
- Supported exhibition logistics, collection management, and gallery preparation through cross-functional coordination
