Alyssa Therese Tan
Social Media Management | Digital & Product Marketing | Brand Development | UI/UX Design
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About
Digital Marketing and Product Marketing professional with hands-on experience supporting SaaS, healthcare, hospitality, beauty, and F&B brands. Skilled in building audience growth strategies, creating campaign assets, improving inquiry and engagement performance, and translating brand goals into consistent digital experiences. Brings a strong mix of creative design, marketing analytics, social media execution, and UI/UX thinking to help businesses improve visibility, lead generation, and customer engagement.
Experience
Product Marketing & Brand Development Associate at CareSuite (2026-01 – Present)
- Support brand positioning and digital marketing strategy for an AI-powered SaaS platform focused on clinic and service-business management.
- Develop marketing assets, landing page visuals, and presentation materials to communicate product value, features, and customer benefits.
- Assist in UI/UX refinement and user journey mapping to improve product clarity, usability, and conversion-focused presentation.
- Translate product features into customer-facing messaging for business owners, clinic operators, and potential partners.
Digital Media Officer at LoveYourself Inc. - Luxecare Division (2025-08 – 2026-03)
- Lead digital strategy and content execution for five healthcare social media platforms, ensuring consistent brand voice and audience relevance.
- Increased Facebook audience by 300% through analytics-driven targeting, content planning, and performance review.
- Improved Messenger inquiries by 54% within three months by strengthening campaign visibility and audience engagement pathways.
- Develop integrated awareness campaigns designed to support clinic visibility, inquiries, and foot traffic.
Advertising & Social Media Manager at Rumi Guest House (2022-11 – 2025-07)
- Develop social media strategies that strengthen hospitality brand positioning, online visibility, and customer engagement.
- Create cohesive digital visuals and promotional materials aligned with the guest house brand identity and seasonal campaigns.
- Use targeted content and campaign planning to improve engagement and support stronger online discoverability.
Advertising & Social Media Manager at Ruthly MT Aesthetic Center (2022-11 – 2025-07)
- Execute targeted Meta advertising campaigns to support customer growth, service promotion, and clinic awareness.
- Standardize visual branding across social media platforms to improve brand consistency and professional presentation.
- Monitor engagement performance and adjust creative direction to support stronger campaign results and revenue growth initiatives.
Social Media Specialist at BAR-YU - Kape atp. (2022-11 – 2025-07)
- Manage content planning and execution for an F&B brand, including promotional posts, campaign themes, and seasonal content.
- Increased engagement by 30% through structured content strategy and consistent digital brand execution.
- Support promotional campaigns aligned with product offerings, customer interests, and seasonal trends.
UI/UX Designer at Cloudband Solutions Co. (2023-10 – 2024-03)
- Designed scalable UI systems using structured typography, layout frameworks, and consistent visual components.
- Improved website consistency and user experience by refining interface layouts and design standards.
- Collaborated with developers to support seamless design implementation and maintain visual alignment across web pages.
Education
Bachelor of Arts in Advertising Design – Mapua University (2022 – 2024)
Humanities and Social Sciences – Colegio San Agustin (2019)
