Influencer Marketing - Lead, PR Affiliate Sales & Marketing - Lead
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Results-driven Marketing Professional with 4 years of experience in influencer marketing, affiliate marketing, partnerships, and campaign management across diverse industries and creator niches. Skilled in developing data-driven strategies that drive brand awareness, customer engagement, and sales growth. Adaptable, collaborative, and passionate about building strong creator partnerships while delivering measurable business results.
PR Affiliate Sales & Marketing - Lead at Unicharm Philippines (2025-06 – Present)
Led sales-driven influencer and affiliate marketing initiatives by managing TikTok and Shopee creators, overseeing campaign budgets, negotiating creator partnerships, preparing contracts, executing PR and affiliate campaigns, and analyzing performance to maximize ROI across Gen Z and Mom categories.
Influencer Marketing Specialist at Ecomobi PH (2025-03 – 2025-05)
Influencer Marketing Specialist at Maidehao Corp (2024-09 – 2025-02)
Influencer Marketing Specialist at Ultrawell OPC (2024-01 – 2024-08)
Marketing Assistant & B2B Relation at Derma Roller Philippines (2022-08 – 2023-12)
Managed influencer marketing, strategic partnerships, content creation, campaign execution, TikTok Shop operations, customer service, and email marketing to support brand growth and engagement.
BSBA in Marketing Management – University of St. La Salle - Bacolod (2018 – 2022)
Senior High School in Accountancy, Business, and Management – VMA Global College Inc. (2016 – 2018)
