INFLUENCER MARKETING - LEAD
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Results-driven Marketing Professional with 4 years of experience in influencer marketing, affiliate marketing, partnerships, and campaign management across diverse industries and creator niches. Skilled in developing data-driven strategies that drive brand awareness, customer engagement, and sales growth. Adaptable, collaborative, and passionate about building strong creator partnerships while delivering measurable business results.
PR Affiliate Sales & Marketing - Lead - Unicharm Philippines
(2025-06)
Led sales-driven influencer and affiliate marketing initiatives by managing TikTok and Shopee creators, overseeing campaign budgets, negotiating creator partnerships, preparing contracts, executing PR and affiliate campaigns, and analyzing performance to maximize ROI across Gen Z and Mom categories.
Influencer Marketing Specialist - Ecomobi PH
(2025-03 - 2025-05)
Influencer Marketing Specialist - Maidehao Corp
(2024-09 - 2025-02)
Influencer Marketing Specialist - Ultrawell OPC
(2024-01 - 2024-08)
Managed influencer partnerships by negotiating rates, identifying high-performing creators, preparing contracts, planning PR and affiliate campaigns, monitoring creator performance, and tracking industry trends to support campaign growth.
Marketing Assistant & B2B Relation - Derma Roller Philippines
(2022-08 - 2023-12)
Managed influencer marketing, strategic partnerships, content creation, campaign execution, TikTok Shop operations, customer service, and email marketing to support brand growth and engagement.
BSBA - Marketing Management - University of St. La Salle - Bacolod (2018 - 2022)
Senior High School - Accountancy, Business, and Management - VMA Global College Inc. (2016 - 2018)
