Anna Camille Arena

Leverage proven abilities in Marketing, Sales, Business Development, and Business Operations to secure a responsible career opportunity that utilizes professional skills and contributes to the overall growth, operational efficiency, and success of the company.

Freelance Sales & Marketing at Freelance Sales & Marketing (Present)

• Developed social media content, graphic designs, and promotional materials to strengthen brand visibility and customer engagement.
• Implemented practical digital marketing strategies for small businesses to improve product and service promotion across online channels.
• Collaborated with business owners to tailor marketing and creative solutions to support their branding, communication, and customer acquisition goals.

Club General Manager at ANYTIME FITNESS CHINO ROCES MAKATI (2025-04 – 2025-10)

• Led daily club operations, sales, and cross-functional teams, implementing sales, marketing, and customer retention strategies to drive revenue, membership growth, and operational efficiency.
• Managed team performance through target monitoring, meetings, recruitment, onboarding, and training while maintaining service quality, customer satisfaction, and member retention.
• Developed corporate partnerships and business tie-ups, managed client relationships, and coordinated with Accounting and support teams on payments, documentation, and administrative requirements.
• Oversaw staffing, facilities, inventory, maintenance, and safety compliance while leading a major club renovation project and analyzing business performance reports to maintain operational continuity and support management decisions.

Club General Manager at ANYTIME FITNESS WHITE PLAINS (2023-04 – 2025-03)

• Directed daily club operations, sales, and fitness and operations teams, implementing sales, marketing, and retention strategies to improve membership growth, revenue, profitability, and business performance.
• Led recruitment, onboarding, training, team meetings, and performance reviews to strengthen employee productivity, staff development, service delivery, and customer experience.
• Managed member relationships, facilities, equipment, inventory, maintenance, staffing, and safety requirements while coordinating with Accounting and support teams on payments, documentation, and operational processes.
• Prepared and analyzed daily, weekly, and monthly sales, marketing, operations, incident, and team performance reports to monitor targets, guide business decisions, enforce company policies, and maintain a safe and compliant environment.

Brand Ambassador at ANYTIME FITNESS PANORAMA EDSA (2023-01 – 2023-03)

• Generated and converted sales leads through social media, phone inquiries, and walk-ins to drive new membership sales and achieve sales targets.
• Conducted gym tours and needs-based consultations for prospective and existing members, recommending suitable membership options to support informed decisions and customer engagement.
• Coordinated member enrollment, onboarding, scheduling, and follow-ups to deliver a positive customer experience, strengthen relationships, and support member retention.
• Supported daily club operations and customer service while preparing sales reports and maintaining productivity trackers to monitor sales activities, individual performance, and overall club efficiency.

Sales & Event Coordination at PHILIPPINE COMMERCIAL VEHICLE SHOW (2021-11 – 2022-12)

• Coordinated with LGUs, exhibitors, industry partners, and prospective clients to support B2B sales opportunities, business development, and event participation.
• Promoted commercial vehicles, transport solutions, fleet innovations, and automotive products to prospective clients and industry stakeholders.
• Managed exhibitor requirements, client communications, event schedules, and on-site coordination to ensure organized execution and effective stakeholder engagement.
• Identified business opportunities, facilitated connections between exhibitors and potential clients, and built stakeholder relationships to support sales development and future partnerships.

LeadManager Lite Sales Executive (Entry Level) at BCI ASIA PHILIPPINES, INC. (2021-04 – 2021-10)

• Generated B2B sales opportunities across the construction industry through outbound calls, email prospecting, and virtual meetings to expand the client pipeline.
• Presented LeadManager’s software and data solutions, including project leads, decision-maker information, and market intelligence, to help businesses identify prospects and sales opportunities.
• Prospected and qualified potential clients, assessed business needs, explained relevant product features, and supported customer acquisition and sales conversion.
• Managed prospect follow-ups, maintained accurate lead and pipeline records using CRM, and built client relationships to support business development and sales targets.

Advertising Account Manager at IHOPE DIGITAL INCORPORATED (2017-09 – 2021-04)

• Managed B2B accounts across apparel, beauty, food and beverage, and other corporate industries by identifying advertising needs and recommending suitable out-of-home (OOH) advertising, large-format printing, and indoor and outdoor marketing solutions.
• Prepared proposals, quotations, campaign recommendations, and creative materials, including logos, layouts, and photo edits, aligned with client branding, campaign objectives, budgets, and requirements.
• Coordinated with clients, media, creative, production, and internal teams; conducted site visits and supervised the implementation of marketing materials, event displays, and promotional pop-up installations to ensure accurate execution and timely project delivery.
• Managed client communications, follow-ups, and account relationships while coordinating with the accounting team on billing and collection of outstanding client payments to support account retention and timely collections.

Executive Secretary to the CEO at MAGNIFICENT 7 AUTOMOTIVE FRANCHISING CORP. (2016-04 – 2017-08)

• Supported the Company President in executive, marketing, and business development activities, ensuring alignment with company priorities and business objectives.
• Promoted Motech Automotive franchising opportunities, coordinated with prospective franchisees, and conducted market research to generate leads and support franchise development.
• Prepared presentations, proposals, reports, and business materials while coordinating marketing initiatives, company events, schedules, and stakeholder communications.
• Managed executive and administrative requirements, coordinated business activities, and ensured timely follow-ups and organized execution of management priorities and initiatives.

Account Manager at SYSTEMS AND SOFTWARE CONSULTING GROUP, INC. (2010-06 – 2016-03)

• Managed corporate and government accounts by assessing business needs and recommending document management, imaging, digitization, and IT-related solutions to address client requirements, support account growth, and maintain customer satisfaction.
• Developed proposals, quotations, presentations, and supporting documentation; handled government bidding, presales activities, and client presentations to promote solutions, pursue business opportunities, and support revenue generation.
• Coordinated with clients and cross-functional teams to facilitate solution implementation and project delivery, resolve account requirements, and build long-term relationships that encourage repeat business and future opportunities.
• Conducted market research, supported marketing campaigns, monitored sales targets and forecasts, and maintained sales, client, inventory, and marketing reports and materials to identify business opportunities, track performance, and support organized operations.

Bachelor of Science in Business Administration, Major in Management – THE UNIVERSITY OF MANILA (2005 – 2008)