Archie Cailing
Seasoned Sales and Marketing Professional
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About
I am a sales and marketing professional with over 10 years of experience in Consumer Electronics, specializing in product management, sell-out management, supply chain coordination, marketing communications, and key account management, with strong business acumen driving data-informed growth.
Experience
Offline Partnerships- Senior Manager at Qoala Gadget Protection Philippines (2024-08 – Present)
- Spearheaded the new customer acquisition strategy, fostering new business growth, and managing profit and loss
- Mentors and supports the offline sales and operations team to improve performance and execution.
Key Account Lead- GMA 3 at Samsung Electronics Philippines Corp. (2021-06 – 2024-08)
- Handled Home Appliances- Robinsons Appliances Group (Nationwide)
- Improved Robinsons model mixed index for premium segment of ref and washing machines
Key Account Manager at Samsung Electronics Philippines Corp. (2021-06 – 2024-08)
- Handled strategic Metro Manila accounts such as AllHome, S&R and Binondo Accounts
- Improved AllHome's Home Appliances ranking from 10th to 5th.
Key Account Manager at Realme Philippines Inc. (2019-11 – 2021-06)
- Handled multiple national accounts both smartphone and AIOT products
- Achieved 105% sales growth vs PY in Q4 2020
- Expanded realme mono-brand kiosks and concept stores- 30 outlets
Product Marketing Manager at LG Electronics Philippines Inc. (2019-04 – 2019-11)
- Handled Non-Smart LG TV's
- Responsible for product's positioning and, messaging
- Flushed-out old models by up to 95%
Marketing Communications Supervisor at Mitsubishi Motors Philippines Corp (2017-08 – 2019-04)
- Spearheaded small to medium scale events
- PIC for test drive events, auto shows and new product launches
- Launched the all-new Xpander and all-new Strada last 2018 & 2019
Product Marketing Supervisor at Sharp Philippines Corporation (2014-06 – 2017-08)
- Handled Home Appliances Category
- Responsible for product's positioning and, messaging
- Expanded retail displays by 250% in 2016
- Achieved 160% growth rate vs PY in 2016
Product Marketing Specialist at Sharp Philippines Corporation (2014-06 – 2017-08)
- Handled Air Purifier, Air conditioner, Small Appliances
Education
Master of Science in Marketing – De La Salle University- Manila (2017-06 – 2017-06)
BSBA in Business and Operations Management – De La Salle University- Dasmarinas (2009-06 – 2014-10)
