Archie Cailing

I am a sales and marketing professional with over 10 years of experience in Consumer Electronics, specializing in product management, sell-out management, supply chain coordination, marketing communications, and key account management, with strong business acumen driving data-informed growth.

Offline Partnerships- Senior Manager at Qoala Gadget Protection Philippines (2024-08 – Present)

• Spearheaded the new customer acquisition strategy, fostering new business growth, and managing profit and loss
• Mentors and supports the offline sales and operations team to improve performance and execution.

Key Account Lead- GMA 3 at Samsung Electronics Philippines Corp. (2021-06 – 2024-08)

• Handled Home Appliances- Robinsons Appliances Group (Nationwide)
• Improved Robinsons model mixed index for premium segment of ref and washing machines

Key Account Manager at Samsung Electronics Philippines Corp. (2021-06 – 2024-08)

• Handled strategic Metro Manila accounts such as AllHome, S&R and Binondo Accounts
• Improved AllHome's Home Appliances ranking from 10th to 5th.

Key Account Manager at Realme Philippines Inc. (2019-11 – 2021-06)

• Handled multiple national accounts both smartphone and AIOT products
• Achieved 105% sales growth vs PY in Q4 2020
• Expanded realme mono-brand kiosks and concept stores- 30 outlets

Product Marketing Manager at LG Electronics Philippines Inc. (2019-04 – 2019-11)

• Handled Non-Smart LG TV's
• Responsible for product's positioning and, messaging
• Flushed-out old models by up to 95%

Marketing Communications Supervisor at Mitsubishi Motors Philippines Corp (2017-08 – 2019-04)

• Spearheaded small to medium scale events
• PIC for test drive events, auto shows and new product launches
• Launched the all-new Xpander and all-new Strada last 2018 & 2019

Product Marketing Supervisor at Sharp Philippines Corporation (2014-06 – 2017-08)

• Handled Home Appliances Category
• Responsible for product's positioning and, messaging
• Expanded retail displays by 250% in 2016
• Achieved 160% growth rate vs PY in 2016

Product Marketing Specialist at Sharp Philippines Corporation (2014-06 – 2017-08)

• Handled Air Purifier, Air conditioner, Small Appliances

Master of Science in Marketing – De La Salle University- Manila (2017-06 – 2017-06)

BSBA in Business and Operations Management – De La Salle University- Dasmarinas (2009-06 – 2014-10)