Carmela Favia

To be able to contribute in a company's growth in sales and in marketing. I am to achieve my passion and dedication to share my skills and learnings by being an effective employee.

Sales and Marketing Head - Fair Ground Inc.

(2023-04)

Handles the sales team to expand the business in all channels (FMCG-Food Service, Modern Trade, General Trade, Distributors). Plays part in the marketing division for promotions and activations. Partly coordinating with logistics and warehouse segment for sell-in and allocations of stocks.

In-charge of purchases/forecasting from Korea to Philippines. Generates all business reports to present to the President and to the company's principals. In-charge to the principals for account visits, report presentations and marketing plans.

Mentors and guides the sales and operational team for better output and reflection of good sales revelations. Directly reports to the President and to the COO. Achieving an incremental sales year on year.

Sales Head - Epic Brands Corporation

(2021-06 - 2023-01)

Handles the sales team that services areas from South to North Luzon and also expanding the distribution to Metro Manila. Handles territory development specialists and business development managers. Trains, encourage, assist and coaches the team for better sell-in, sell-out with exemplary service level.

Directly report to the COO and the president for weekly and monthly presentation of sales and action plans. Helps develop new accounts under gen. trade, distributors and food service accounts. Generating incremental sales month on month.

Sales Head (Consultant) - Greenwall Consumer Goods Trading

(2020-09 - 2020-06)

Doing trading of different products to different clients. Two principals awarded a line of products for me to distribute it in the market whether retail or food service accounts. Coordinates with my previous sub-distributors for any business propositions possible. Executes meetings with owners for a business plan. Creating recipes, all natural ingredients for a selected products being a third-party supplier for selected accounts. Discovery on new ideas and skills accomplishment.

Customer Development Manager (Sales Head-Distribution/ Key Accounts Division) - World Wide Food Supply Inc.

(2018-10 - 2020-08)

Handles the division of distribution for sub-distributors accounts. Talks to the decision makers/owners. Sales reports and sales documentations being in-charge. Opens and maintains key accounts for direct served.

With authorization on suggestions and approvals for marketing activations. Coordinates sales transactions from sales admin to logistics to accounting regularly. Handles several products from different countries to distribute in Manila.

Negotiates with different possible principals for brand importation and distribution. Top salesperson yearly. Directly reports to the President.

• Increased sales and customer clienteles plus the sub-distributors from 4th quarter of 2018 till march 2020
• Month of March to August, intact accounts
• Accounts growth to 20%

Sales and Marketing Manager/Head - Team Network Safety And Security Trading Corporation

(2016-05 - 2018-08)

Handles total sales and marketing. Monitors sales growth on a daily, weekly, monthly and yearly. Ensures product stability and availability. Conceptualizes the business per client's requirements. Does business review on a monthly and yearly basis. Makes a sales forecasting on a semi-annual basis. Assigned to principals abroad to deal with long term business partnership. Trade checking for market research and innovation.

• Increased in sales from 89% to 107%
• Increased private company's clienteles from 20 to 72 accounts
• Reduced promotional packages

Sales Supervisor/ Manager (Foodservice and Retail) - Unicomm Ingredients Phils.,Inc.

(2011-04 - 2016-05)

Handles total sales and marketing. To develop and maintain clients. Monitors sales growth on a daily, weekly, monthly and yearly. Ensures product stability and availability. Conceptualizes the business per client's requirements.

Does business review on a monthly and yearly basis. Makes the sales forecasting semi-annual and yearly basis. Assigned to principals for importation and out sourcing. Trade checking for market research.

Handles key accounts and develops more products to widen the scope in the food industry. Gained sales target annually with a realistic growth yearly of 200% based from the first sales revenue.

• Able to explore FHA in Singapore and created wide network outside Philippines for potential importation on great products for distribution
• Able to do computations on landed costs based on foreign exchange rate forecast
• Increased sales from 0 – 133M on the 5th year with 10-12% yearly incremental sales

Key Account Manager (Supervisory Level) - Scanasia Overseas Incorporated - Makati City

(2006-08 - 2010-05)

Handles South area for Food Service Division. Does the business review and presentation on a monthly and yearly basis. Does forecasting for the semi-annual and yearly review. Customization and Conceptualization responsibility based from a business proposition. Target setter. Initiates new products in the market. Growth made from revenue to accounts from 76% to 115%. Targets met yearly.

• Sales growth from 76%-115%
• New product launching it first in the market

Key Accounts Specialists (Supervisory Level) - Benby Enterprises, Inc. - Banawe, Quezon City

(2004-10 - 2005-11)

Handles Food Service accounts and other Gen Trade/Retail accounts (Sell-in, collection, develop accounts). Handles merchandisers for the assigned area. In-charge for developing new accounts and expanding the product portfolio. Makes sure the visibility of the company's products in every account. Assigned in forecasting and planning.

• Building a business with Mercury Drug on 10 products without listing fees
• Maintained monthly to yearly sales productivity
• Well-versed on marketing programs execution

Sales Supervisor - Maryland Trading - Cubao, Quezon City

(2002-07 - 2004-08)

Present giveaways to corporate clients and maintains the existing accounts. Handles four salesperson and assigned them in their respective areas within Metro Manila.

Account-Sales Supervisor - PureFoods FoodService Division - 19/Floor JMT Building Ortigas Center, Pasig

(2000-11 - 2002-05)

Handles HRI accounts (development; customized; maintain; collection). Approves on sales purchased order versus credit standings; Business review weekly, monthly and yearly.

• Gained additional accounts on petrol industry for institutionalized items
• Increased sales

Sales Associate (Sales and Marketing Assistant) - East West Banking Corporation - Quezon City Branch

(1998-08 - 2000-11)

Handles accounts especially new ones and maintain existing clients. Offers other bank services to prospective clients and current ones. Balancing of ledgers. Balancing of daily transactions and cash in vault.