Arianne Acosta

Communications and Public Relations professional with experience in account management, event management, marketing communications, media relations, influencer relations, and project coordination. Proven ability to manage client relationships, execute integrated campaigns, coordinate events, and develop strategic communication materials. Highly organized, detail-oriented, and adaptable, with experience collaborating across cross-functional teams to deliver impactful marketing and public relations initiatives in fast-paced environments.

Account Executive at Centaur Digital Marketing Inc. (2025-04 – Present)

• Manage day-to-day communications and foster strong relationships with multiple client accounts, ensuring timely project execution and client satisfaction across various industries.
• Lead end-to-end event planning and execution, from conceptualization and client pitching to on-site management, vendor coordination, and post-event reporting.
• Develop event proposals, strategic presentations, press releases, and marketing communication materials tailored to client objectives and campaign goals.
• Coordinate with suppliers, venues, production teams, talents, media partners, influencers, and creative, digital, and operations teams to ensure seamless execution of integrated marketing and public relations campaigns.
• Manage integrated marketing campaigns and projects for Posh Skin, PUMA, Synology, NCAT, Big Bad Wolf, Hitachi, Home Credit, and Simplus, ensuring quality execution and client satisfaction.
• Executed monthly media and KOL seeding campaigns for Posh Skin and PUMA, partnering with 30+ media outlets and influencers and consistently achieving campaign KPIs.
• Organized and executed the Posh Skin × Niana Launch Event, leading media and KOL coordination that generated 319 KOL coverages and 135 media coverages (print, online, and social media), resulting in ₱12.17M in total PR value, 8.9M+ reach, and 281K+ engagements.
• Organized and executed the PUMA × UP Men's Basketball Team (UP MBT) Media Launch Event and the PFF Kit Launch Event, leading media and KOL coordination that generated 92 KOL coverages and 32 media coverages (78 social media posts and 1 online article), resulting in ₱25.26M in total PR value and reaching over 15M audiences across media and KOL channels.
• Organized and executed Synology Solutions Day 2025, overseeing end-to-end event management for 550 attendees while achieving all event KPIs.
• Supported the execution of the NCAT Fashion Runway Show by assisting with event logistics, production coordination, and on-site event management.
• Assisted in organizing and facilitating the Big Bad Wolf Media Launch Event, supporting media relations, event logistics, and overall event execution.

Marketing and Communications Intern at Knowledge Channel Foundation, Inc. (2025-02 – 2025-04)

• Supported the development of communication and marketing materials for educational campaigns.
• Researched and wrote content for marketing campaigns, social media, and media production.
• Drafted press releases for organizational programs and events.
• Provided event photography coverage for organizational activities.
• Designed book catalogs and other promotional materials while supporting cross-functional marketing initiatives.

Human Resources Intern at Sun Life Philippines (2024-02 – 2024-05)

• Supported talent acquisition and recruitment activities, including candidate sourcing, screening, and interview coordination.
• Assisted in conducting initial candidate interviews and evaluating applicants throughout the recruitment process.
• Prepared recruitment collaterals and employer branding materials to support hiring initiatives and career events.
• Assisted with onboarding activities by preparing new hire requirements and coordinating orientation schedules.
• Supported employee relations and administrative tasks while collaborating with the HR team on day-to-day operations

Public Relations Intern at Media.XChange PR (2024-05 – 2024-07)

• Conducted media monitoring and prepared reports to track campaign coverage and media performance.
• Supported public relations activities by assisting in event pitches, creative projects, social media initiatives, and branding campaigns.
• Assisted in organizing and facilitating media conferences for television program launches and other client events.
• Researched and sourced talents, influencers, and media personalities for client campaigns and activations.
• Collaborated with the PR team in developing communication materials and supporting day-to-day client initiatives.

Bachelor of Arts in Organizational Communication – De La Salle University - Manila (2020 – 2025)