Marivic Linan
PR professional with 19 years of experience in public relations and corporate communications
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About
PR professional with 19 years of experience in public relations and corporate communications, managing a wide range of projects across diverse industries. Skilled in building strong media relationships, driving strategic communication initiatives, and supporting high-impact campaigns and events. Adept in both oral and written communication in English and Filipino, with a proven track record of delivering clear, compelling, and timely messaging for clients and stakeholders.
Experience
Media Relations Specialist - Perceptions, Inc.
(2016-08 - 2025-11)
- Managed media relations for major brands including Airbus, Lego, Klook, Hong Kong Tourism Board, Sunlight Air and Lenovo.
- Served as media counsel to the PR Team, developed strategies for pitches, press conferences, and high-profile events.
- Led and maintained strong relationships with traditional, and digital; represented the agency in key media events, familiarization tours, and offsite press activities.
- Supported PR teams by monitoring broadsheets, tabloids, regional papers, and online news sites, ensuring accurate and comprehensive daily news summaries.
- Oversaw media management for face-to-face, online, and hybrid events and conferences.
- Monitored publications, online platforms, and social media to track industry developments and update internal teams.
- Prepared and reviewed distribution lists for news and photo releases; coordinated dissemination in collaboration with PR teams.
- Ensured accuracy and relevance of invitee lists for briefings, press conferences, and events; facilitated timely sending of invitations.
- Coordinated travel arrangements for media during familiarization trips.
- Managed Media Services documentation, including press release logs and pickup monitoring; ensured records were updated, archived, and shared with PR/Management.
- Mentored and supervised junior Media Services team members.
Media Relations Manager - Ogilvy & Mather
(2014-09 - 2016-05)
- Handled major accounts including Ford Philippines, Rockwell Primaries, Zalora, NBC Universal, Neutrogena, MILO, NIDO, and SONY (Personal Audio & Home Entertainment).
- Distributed press releases to media outlets and executed follow-ups for client launches, press conferences, and media briefings.
- Led story pitching and interview opportunities for clients with editors across various publications.
- Kept clients informed of media movements and news developments.
- Conducted weekly media rounds to increase pickups and strengthen relationships.
- Maintained strong media connections through regular meetings, lunches, and engagement activities.
Media Relations Officer - Europa Public Relations Inc.
(2007-04 - 2013-09)
- Managed accounts such as Fujidenzo, UCC, National Nutrition Council, Toyota SM, and Sagittarius Mines, Inc.
- Handled press release seedings, media coordination, and cooperative placements with editors and reporters.
- Executed PR launches, events, and activations.
- Calculated media mileage for publicity reports and contributed insights to the accounts team.
Media Relations Assistant - Corporate Image Dimensions
(2005-07 - 2007-03)
- Supported accounts like Banco de Oro, Philam Plans, FedEx, Carlos Palanca, Super Ferry, and Ericsson.
- Monitored daily newspapers, updated media databases, and tracked monthly client exposures.
- Dispatched press releases and conducted follow-ups for events and press conferences.
Education
Bachelor of Science - Tourism - La Consolacion College Mendiola, Manila (1996-06 - 1998-04)
High School - South Eastern College (1992-06 - 1996-03)
