Arvie Dizon

Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 10+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.

Senior Marketing Manager - Converse Philippines & Planet Sports PH

(2018-01)

Developed and executed strategic marketing plans to elevate brand visibility and achieve business goals.

• Spearheaded the launch of 47 Converse Mono Stores nationwide.
• Spearheaded the opening of 27 Planet Sports stores from 2022-2024.
• Launched Converse.ph, contributing 15% of YTD sales in 2024.
• Increased Facebook followers from 300K to 2.5M in 6 years.
• Boosted Instagram followers from 25K to 390K in 6 years.
• Achieved #2 rank in SEAIA for Social Media Score based on a global report.
• Established collaborations with top-tier influencers, including Miss Universe 2015 Pia Wurtzbach, Michelle Dee, and Ruru Madrid.
• Featured in CNN (2023) and won the Nylon Big Bold Brave Award for Gen Z Choice Global Fashion Brand (2023).
• 2023: Led the 'Love Fearlessly' campaign, securing media coverage in MEGA, METRO, PREVIEW, and MEGA MAN.
• 2019: Launched Converse Basketball through ATL and BTL campaigns, building the first Converse Basketball community and enhancing relationships with athletes and channels like Titan.
• 2018: Initiated Converse All Stars, a global community for young creatives, with over 100 active members in Manila.

Marketing Manager - Folded & Hung

(2016-01 - 2017-01)

Local Fashion Retail Brand

• Achieved a 20% increase in sales in 2016.
• Won Disney Southeast Asia's Campaign and Product of the Year (2016) for the Folded & Hung x Disney Collection.
• Opened 22 new stores and 10 pop-up stores nationwide.
• Boosted social media growth by 300%.
• Instagram: From 40K to 120K+.
• Facebook: From 100K to 300K+.
• Managed collaborations with 100+ influencers and 15 celebrity endorsers, including Star Wars, Mickey Mouse, and Avengers collections.

Digital Manager - ABS-CBN Corporation

(2015-01 - 2016-01)

Digital Media Division

• Oversaw www.abs-cbn.com, the Philippines' #1 website.

Advertising and PR Manager - One Mega Group Inc.

(2012-01 - 2014-01)

• Managed marketing and PR efforts for leading lifestyle and fashion publications, including MEGA, Lifestyle Asia, and Celebrity Mom.

Marketing Associate - Abbott Philippines

(2011-01 - 2012-01)

• Managed marketing efforts for infant formula brands such as Similac, Gain, and Pediasure.

Diploma - Digital Marketing - ABS-CBN University (2015-01 - 2016-01)

Bachelor of Arts - MARKETING - HONG KONG UNIVERSITY - HK SAR (2009-05)