Sr. Franchise Development & Marketing Manager at Pepa Wings (Sola Foods Corp.) (2020-12 – Present)
- Oversee all aspects of franchise sales and marketing, collaborating with the executive team to align expansion strategies with overall company objectives.
- Lead and manage a dedicated franchise team and marketing team, ensuring projects are delivered on schedule and meet brand standards.
- Manage the full franchise sales pipeline from prospecting and lead qualification through site evaluation, negotiation, and contract finalization — consistently exceeding expansion targets.
- Develop and refine franchise policies, administer budgets, and drive operational consistency across multiple locations through structured SOPs and brand guidelines.
- Conduct site evaluations and feasibility studies to identify and secure optimal franchise locations that maximize brand presence and commercial viability.
- Represent the brand as a brand ambassador at local and international industry events, forging key B2B partnerships with suppliers, mall operators, and commercial developers.
- Spearhead brand development for newly introduced product lines, ensuring cohesion with the overall Pepa Wings identity while capturing new market segments.
- Strategize and implement targeted marketing campaigns across Facebook Ads, Google Ads, and local-store promotions to drive brand awareness, foot traffic, and consumer engagement.
Sr. Franchise Development & Marketing Manager at Pepa Wings (Sola Foods Corp.) (2020-12 – Present)
- Closed 80+ franchise deals over 5 years and expanded the network to 120 locations (including company-owned stores) nationwide.
- Conceptualized and developed 7 distinct sub-brands: Fried Chicken Club, Nugget Bucket, Frita, Sola Foods, Greenbench Coffee, GoChicken, and Calidad Meat — each with independent brand identities.
- Launched and managed paid digital campaigns across Meta and Google Ads, measurably increasing brand visibility and supporting franchise pipeline growth.
- Recognized as Pepa Wings Employee of the Year, 2024.
Marketing Manager at Penscott Corporation (2020-08 – 2020-12)
Directed integrated marketing strategies across a portfolio of 13 brands, covering social media advertising, e-commerce development, and SEO optimization. Collaborated with cross-functional teams to design integrated campaigns that maintained brand consistency and elevated consumer engagement across all channels. Conducted product and market research to refine marketing tactics and identify high-potential revenue streams.
- Successfully launched multi-brand digital ad campaigns that boosted total brand sales and user engagement in key markets.
- Launched two e-commerce brands during the pandemic, expanding the company's digital footprint and driving online revenue despite market challenges.
Marketing Manager at Ono Poke (RFM Corporation) (2018-08 – 2020-08)
Built and refined brand strategy to accelerate awareness and increase overall store profitability across multiple Ono Poke locations. Initiated and evaluated local store marketing (LSM) efforts, developing and guiding store-level marketing plans to maximize ROI. Coordinated with internal R&D to introduce new menu products, managing end-to-end launch strategies, promotional rollouts, and market feedback collection.
Built brand partnerships and co-marketing collaborations with aligned brands to reach untapped target audiences. Maintained brand identity across all touchpoints — in-store and online — by overseeing menus, store layouts, and promotional collateral consistent with Ono Poke's positioning.
- Developed and executed annual marketing strategies in collaboration with senior management that contributed to sustained store revenue growth.
- Continued to support Ono Poke as Marketing Consultant (2020) following the completion of contract, providing strategic guidance on brand development, e-commerce, B2B partnerships, and content strategy.
Marketing Officer at Joey Pepperoni, Bola (RFM Corporation) (2018-01 – 2018-07)
- Developed annual marketing strategies in collaboration with senior management for two RFM restaurant brands.
- Executed promotional campaigns across multiple channels, consistently improving brand engagement and customer traffic at store level.
Account Executive at Basic Ads & Media Solutions (2017-08 – 2017-12)
- Managed client relationships, presented tailored advertising solutions, and secured multiple long-term client partnerships.
- Coordinated multi-channel advertising campaigns, ensuring timely delivery and high client satisfaction.
Social Media Manager at Fairways to Leadership (U.S. Based) (2021)
- Planned and created social media content, managed community engagement, and executed targeted marketing efforts.
