Avel

Consultant and professional with 14+ years of progressive experience across advisory, compliance, and operations roles including consulting engagements as Co-Founder of Catalysta Business Management Consultancy, compliance and audit work with corporate and law-firm clients, and operations leadership within client- and hospitality-facing businesses. Skilled at managing client relationships end-to-end from engagement scoping through delivery and closure while leading teams and aligning cross-functional stakeholders.

Juris

Doctor holder, Master's graduate in Innovation and Business from the Asian Institute of Management, and Certified Management Consultant with a Lean Six Sigma Yellow Belt, comfortable evaluating complex, judgment-driven risk and compliance issues and communicating them clearly to client leadership. Also brings hands-on founder/builder experience through Agreltek, an agri-tech venture developed as an AIM capstone project. Based in Metro Manila and available for regional travel.

Founder at Agreltek (2026)

Developed at the Asian Institute of Management (MIB Capstone Project)

• Conceived and developed an agri-tech early-detection system to identify plant disease in specific mangoes before they become visible, protecting crop yield and quality for the mango export industry.
• Recognized under AIM's Sustainability and Environment Cluster — real-world validation of applied innovation and product-thinking beyond coursework.

Co-Founder & Consultant at Catalysta Business Management Consultancy (2023 – Present)

• Advise clients on conceptualizing and setting up businesses in the Philippines, covering operations, procurement, and human resources — the core consulting skillset this role requires.
• Serve as trusted advisor, negotiator, and advocate for client business objectives across engagements.
• Provide legal opinions and advice on business, HR, and contract matters, translating complex regulatory issues into actionable client guidance.

Director, Compliance and Marketing at KungSea Philippines (2023 – Present)

• Manage key accounts and ensure regulatory compliance while sustaining long-term client partnerships.
• Monitor and analyze company processes to identify improvement areas, aligning performance with legal and business requirements.
• Collaborate cross-functionally with procurement and marketing teams to keep account objectives aligned with compliance standards.

Operations Manager at Luna Specialty Café at Maxx Hotel (2018 – 2023)

• Directed daily operations in coordination with hotel partners, ensuring quality standards and regulatory compliance.
• Led marketing and brand engagement campaigns to grow customer acquisition and retention.
• Oversaw hiring, staff training, and event management, building and coaching teams to deliver client-facing experiences.

Co-Founder at Esquinita Kitchen (2015 – 2020)

• Conceptualized the business model and defined key value propositions from the ground up.
• Led menu, bar, and operations development, including staff hiring, training, and service standards.
• Built brand awareness and customer traffic through targeted marketing and event strategy.

Legal Assistant, Labor Auditor for Coca-Cola Beverages Philippines Inc. at Dela Rosa and Nograles Law Offices (2012-01 – 2012-05)

• Conducted labor compliance audits assessing adherence to Philippine labor laws and regulations.
• Reviewed employment contracts and practices to identify legal risks and liabilities.
• Recommended corrective actions and collaborated directly with client stakeholders, including on procurement process issues.
• Conducted and reviewed procurement process.

Master in Innovation and Business – Asian Institute of Management (2026)

Juris Doctor in Law – Far Eastern University (2004 – 2010)

Bachelor of Arts in Marketing Management – San Beda College (2000 – 2004)