Cali

Dynamic, results-driven Brand & Growth Manager with a distinguished track record of driving player acquisition and revenue within competitive global iGaming ecosystems. A strategic leader who owns the end-to-end growth lifecycle, blending high-impact brand positioning and elite KOL partnerships with hands-on, data-driven execution. Proven success in personally planning and scaling growth campaigns, with a specific focus on First-Time Depositor (FTD) optimization, conversion rate enhancement, and CRM/retention pipelines.

Expert at utilizing continuous A/B testing and performance metrics to drive product growth, maximize player LTV, and ensure strict compliance with PAGCOR regulatory guidelines.

Marketing Manager at Smartwin Tech Corp. (2019-01 – 2023-12)

Brand Strategy & Market Expansion: Spearheaded brand strategy and market positioning for Bet88 across the Philippines, Asia, and Europe, significantly elevating platform equity and market authority.

Partnership & KOL Activation: Orchestrated high-impact brand partnerships and activations with elite KOLs, influencers, and digital entertainment talent to accelerate audience engagement.

Omnichannel Campaigns & PR: Executed integrated campaigns blending traditional PR, media outreach, and event sponsorships, ensuring a cohesive brand narrative across all touchpoints.

Regulatory Compliance: Directed all localized branding and communications to strictly align with regional frameworks, ensuring full compliance with PAGCOR guidelines.

Brand Ambassadorship: Served as the primary brand ambassador at international exhibitions while managing cross-functional alignment with CRM, Acquisition, and external creative agencies.

Marketing Manager at TokenWin (2023-12 – 2024-12)

• Global Market Expansion & User Acquisition: Planned and executed growth strategies for a prominent crypto-casino platform, successfully scaling user acquisition and market share across Asian, European, and Latin American emerging markets.
• Full-Funnel Campaign Ownership: Managed the end-to-end campaign lifecycle from strategic planning to execution, utilizing targeted high-impact media pipelines and international growth initiatives to maximize player onboarding.
• Conversion & Player Engagement Optimization: Spearheaded promotional campaigns and high-performance talent activations specifically designed to optimize conversion funnels, boost initial engagement, and accelerate player action.
• Data-Driven Performance & LTV Scaling: Deployed advanced tracking and analytical frameworks to evaluate real-time campaign ROI, run optimization experiments, and continuously improve player lifetime value (LTV).
• Capital Allocation & Revenue Velocity: Managed marketing budgets and external vendor output based on strict data-driven metrics, optimizing capital efficiency to drive rapid revenue growth.

Marketing Manager at MegaBet Corp. (2025-02 – Present)

• Market Penetration & User Acquisition: Commanded the overarching growth strategy and localized user acquisition campaigns for MegaBet's online gaming portfolio, rapidly accelerating market share and scaling player acquisition in the Philippines.
• Performance Partnerships & Talent Activation: Orchestrated high-impact activations and managed relationships with prominent gaming KOLs, influencers, and talent networks to drive high-velocity audience engagement and platform onboarding.
• End-to-End Campaign & Conversion Optimization: Directed the end-to-end planning and execution of integrated growth campaigns, utilizing data-driven market research to optimize positioning, messaging, and player conversion funnels.
• Data Integration & ROI Maximization: Leveraged BI systems and performance data to analyze campaign metrics, run conversion experiments, and ensure highly efficient budget distribution to maximize scaling velocity and revenue.
• Cross-Functional Retention & Revenue Scaling: Collaborated cross-departmentally with Product and CRM teams to align tailored player incentives with retention pipelines, continuously optimizing player lifetime value (LTV) and long-term revenue growth.

Bachelor of Science in Information Technology – Perpetual Help System Jonelta (2018)