Hellobarbiedoll

Dynamic and service-oriented marketing professional with a strong background in hospitality, retail, real estate, and B2B environments. Adapt at quickly learning operations and implementing strategies that elevate guest experience and uphold high service standards. Known for a warm, approachable personality that builds lasting relationships with guests, clients, and team members.

Combines marketing insight with hands-on operational awareness to drive customer satisfaction, strengthen brand reputation, and support revenue growth in fast-paced hospitality settings.

Marketing Head - Worldwide Home Depot - Sacris Rd., Tipolo, Mandaue City, Cebu

(2024-09)

• Developed and executed strategic event and promotional initiatives to drive sales and enhance guest and customers engagement.
• Initiated and managed partnerships and sponsorships to expand brand reach and revenue opportunities.
• Oversaw social media platforms, analyzing performance metrics to optimize engagement and campaign effectiveness.
• Led market research, branding initiatives, and sales support presentations to strengthen market positioning.
• Monitored and evaluated the effectiveness of marketing campaigns, including digital and on-ground initiatives.
• Implemented and managed e-commerce strategies to generate leads, increase bookings, and drive revenue growth.
• Created and initiated interactive activities to enhance customer experience
• Contributed to business development initiatives to strengthen market positioning and improve sales performance.

Mall Marketing Officer - Robinsons Galleria Cebu - Tejero, Maxilom Avenue, Cebu City

(2023-03 - 2024-09)

• Managed, implemented, and analyzed local marketing plans aimed at increasing store foot traffic and guest engagement.
• Executed local and nationwide campaigns, including on-ground merchandising and promotional activities.
• Created and initiated interactive activities to enhance customer experience.
• Initiated and managed marketing partnerships and events to expand market reach.
• Led and supervised team members, ensuring effective collaboration and high performance.
• Oversaw project timelines and budget allocation to ensure efficient and timely execution of initiatives.

Customer Service Specialist - Iploy Solution Inc. - Ayala Building, Cebu Business Park, Cebu City

(2021-11 - 2023-02)

• Ensured high levels of customer satisfaction through attentive service and prompt resolution of complex concerns.
• Maintained accurate data and transaction records while building strong client relationships to encourage repeat business.

Branch Marketing Supervisor - The SM Store - North Reclamation Area, Cebu City

(2019-07 - 2020-01)

• Analyzed store foot traffic and guest engagement to optimize localized marketing promotions.
• Developed and executed localized marketing promotions to strengthen brand presence and drive sales.
• Promoted store activities and events through digital channels to boost visibility and customer participation.

Marketing & Events - AppleOne Properties | AppleOne Equicom Tower Cebu City, Cebu Sheraton Mactan Resort and Residences - Cebu City, Cebu

(2016-08 - 2018-04)

• VIP Guest Handling: Provided personalized service and exceptional experiences for high-profile guests.
• Creative Execution: Led the planning and execution of luxury events to enhance brand visibility and guest experience.
• Stakeholder Communication: Communicated progress and results to senior management to ensure strategic alignment.

Bachelor of Fine Arts - Fashion Design - University of San Carlos- Talamban Campus (2011 - 2016)