Hellobarbiedoll
Marketing Head
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About
Dynamic and service-oriented marketing professional with a strong background in hospitality, retail, real estate, and B2B environments. Adapt at quickly learning operations and implementing strategies that elevate guest experience and uphold high service standards. Known for a warm, approachable personality that builds lasting relationships with guests, clients, and team members.
Combines marketing insight with hands-on operational awareness to drive customer satisfaction, strengthen brand reputation, and support revenue growth in fast-paced hospitality settings.
Experience
Marketing Head - Worldwide Home Depot - Sacris Rd., Tipolo, Mandaue City, Cebu
(2024-09)
- Developed and executed strategic event and promotional initiatives to drive sales and enhance guest and customers engagement.
- Initiated and managed partnerships and sponsorships to expand brand reach and revenue opportunities.
- Oversaw social media platforms, analyzing performance metrics to optimize engagement and campaign effectiveness.
- Led market research, branding initiatives, and sales support presentations to strengthen market positioning.
- Monitored and evaluated the effectiveness of marketing campaigns, including digital and on-ground initiatives.
- Implemented and managed e-commerce strategies to generate leads, increase bookings, and drive revenue growth.
- Created and initiated interactive activities to enhance customer experience
- Contributed to business development initiatives to strengthen market positioning and improve sales performance.
Mall Marketing Officer - Robinsons Galleria Cebu - Tejero, Maxilom Avenue, Cebu City
(2023-03 - 2024-09)
- Managed, implemented, and analyzed local marketing plans aimed at increasing store foot traffic and guest engagement.
- Executed local and nationwide campaigns, including on-ground merchandising and promotional activities.
- Created and initiated interactive activities to enhance customer experience.
- Initiated and managed marketing partnerships and events to expand market reach.
- Led and supervised team members, ensuring effective collaboration and high performance.
- Oversaw project timelines and budget allocation to ensure efficient and timely execution of initiatives.
Customer Service Specialist - Iploy Solution Inc. - Ayala Building, Cebu Business Park, Cebu City
(2021-11 - 2023-02)
- Ensured high levels of customer satisfaction through attentive service and prompt resolution of complex concerns.
- Maintained accurate data and transaction records while building strong client relationships to encourage repeat business.
Branch Marketing Supervisor - The SM Store - North Reclamation Area, Cebu City
(2019-07 - 2020-01)
- Analyzed store foot traffic and guest engagement to optimize localized marketing promotions.
- Developed and executed localized marketing promotions to strengthen brand presence and drive sales.
- Promoted store activities and events through digital channels to boost visibility and customer participation.
Marketing & Events - AppleOne Properties | AppleOne Equicom Tower Cebu City, Cebu Sheraton Mactan Resort and Residences - Cebu City, Cebu
(2016-08 - 2018-04)
- VIP Guest Handling: Provided personalized service and exceptional experiences for high-profile guests.
- Creative Execution: Led the planning and execution of luxury events to enhance brand visibility and guest experience.
- Stakeholder Communication: Communicated progress and results to senior management to ensure strategic alignment.
Education
Bachelor of Fine Arts - Fashion Design - University of San Carlos- Talamban Campus (2011 - 2016)
