Carlo Salao

Results-driven sales and marketing professional with 2+ years of experience across E-commerce, Retail Operations, Marketing, and Talent Acquisition. Strong background in data analytics, category management, client-facing negotiations, and performance strategy. Demonstrated success in scaling brand visibility, lifting portfolio revenue, and driving operational efficiency in fast-paced environments.

Proficient in Microsoft Office, social media management, and graphic design tools. Currently a Key Accounts Manager handling Global Strategic Key Accounts.

Associate - Key Accounts Manager at Lazada E-Services Philippines Inc. (2025-05 – Present)

• Portfolio consists of Global Strategic Key Accounts (Samsonite Group, Primer Group)
• Drove portfolio Investments, leading to 172% achievement vs target
• Accounts consistently reach the Top 5 in both Bags & Travel category, and Fashion Accessories
• Placed within the top 4 of the total KAM rankings amongst 14 KAMs in the Cluster for Q32025 and Q12026
• Was able to grow the top 3 Top Fashion Accessories Sellers (Avg. +93%)
• Current Cluster Strategic PIC - overseeing Day to Day Cluster Achievement for all 9 Fashion Categories (May-June)
• Coordinating Cluster Lead and Category Managers to Effectively hit Daily and Monthly Target - Leading to hit Cluster Targets during May and 6.6
• Former Finance PIC for the whole Fashion Cluster - Co-Funded Vouchers, Platform-Wide Discount Vouchers, Payment Plans (July-May)
• Spearheaded the highest historical adoption rate for Installment Payment Plans and the highest co-funded voucher redemption +30%
• Strategized Cluster-Wide voucher utilization and creation of platform vouchers and adoption plans for payment plans

UNIQLO Manager Candidate at UNIQLO Fast Retailing Philippines Inc. (2024-08 – 2025-05)

• In charge of overseeing day-to-day operations (Store and Personnel Management, Sales analysis)
• Analyze data and sales to create monthly and weekly strategies - Led store to attain Top 5 Overall Sales in the Philippines for 1H2025
• Increased operational efficiency through creating training plans for seasonal staff at the associate level and developed own management training plan – helping significantly increase operational KPI's
• Lead the team to help achieve the highest monthly sales during Peak Month, December

Talent Acquisitions Intern at Coca-Cola Beverages Philippines Inc. (2024-04 – 2024-08)

• Handled 34 End-to-End Internship Vacancies, 2 Regular Hires
• Aided in ASPIRE: Management Training Hiring (Contributed to the Event's operations, scheduling, and coordination)
• In charge of Senior Level Position Talent Mapping: Exploratory calls, Profiling of candidates

Marketing Intern at Hyperbrands Corp. - Dentalight (2022 – 2023)

• Handled data analytics and pub making (Facebook Page reach increased by 279.4% in the span of 10 months)
• Started and handled DentalightPH Instagram, Facebook
• Successfully outgrew the main competitor: Instagram page reach increased by 1.3K% in the span of 10 months
• Dentalight was in the top 5 in Shopee sales in pet care of the month due to marketing projects

Bachelor of Science in Psychology – De La Salle University (2020 – 2024)

Senior High School Diploma in STEM Strand – La Salle Green Hills (2010 – 2020)