Cashmeire

I believe that good operations come down to communication and anticipation. And good creative work comes down to partnership; I align with your vision, anticipate your needs, and execute. Whether that's building your social media presence, managing campaigns, or coordinating brand initiatives. I work autonomously, manage deadlines without hand-holding, and bring fresh ideas when you need them. My goal is to be the person you can rely on to handle it and move your company and business forward.

Marketing Specialist - UMIRTÁ Creative Media Agency / JODERO Group

(2025-04 - 2026-06)

Started as Marketing Admin & Business Operations Coordinator managing operations across the creative agency and all F&B/Lifestyle outlets (Tata's Chicks, Umirtá Creative Studio, Saint Brisket and Coals, La Hora Dorada, KLYST Cafe). Promoted to Marketing Specialist based on performance, transitioned to a focused scope on marketing.

• Coordinated client outreach and brand campaign initiatives across multiple projects; maintained alignment between creative, production, and business teams with consistent communication and coordination.
• Built and maintained project calendar systems to ensure all deliverables hit deadlines and teams are looped in throughout production and projects.
• Directed high-quality creative content: coordinated 25+ professional reels, photos, and promotional videos with cinematic branding for Umirtá Studio and F&B various outlets.
• Managed social media strategy across 5+ brand accounts; grew Tata's Chicks Instagram to 5,000+ followers in 6 months through strategic content and engagement optimization.

Senior Admin - Ted Ellis Music Records Company

(2023-05 - 2025-03)

• Managed omnichannel operations across 7 platforms (Official Website, Instagram, Facebook, Meta Business Suite, Shopee, Lazada, SiteGiant, Slack); handled refunds, returns, and order follow-ups.
• Improved and maintained 5-star customer satisfaction rating across Shopee and Google Reviews.
• Trained and onboarded newly hired staff members and OJTs; guided proper onboarding and training process on operational procedures and customer service standards.
• Improved inventory management system processes by pilot testing various software solutions; reduced discrepancy by 90% within 3 months of testing and implementation.

Executive Assistant & Admin - SJ Lifestyle Philippines

(2022-11 - 2023-05)

• Worked directly with the co-founder and coordinated brand activations, engagement initiatives; managed timely deliverables and exceptional administrative support throughout 6-month contract period.
• Conducted market and competitor research that informed business planning and decision-making for executive leadership.
• Secured partnerships and sponsorship agreements through strategic networking, outreach, and campaign proposals; expanded brand reach and exposure for Gen Z target audience.
• Coordinated KOL and brand collaborations (2 major, 4 minor partnerships) for project and event initiatives.

Bachelor of Science - Entrepreneurship - University of Makati (2023 - 2026)