Celyn Estacio

Fresh marketing graduate with experience in branding, operations, and social media across various industries. Actively engaged in student leadership, leading teams in planning and executing marketing campaigns, events, and digital initiatives. Highly motivated and results-driven, with a strong passion for creative strategy, collaboration, and continuous improvement.

Social Media Analytics Intern at GIGIL Advertising Group, Inc.

• Monitored social media performance and analyzed engagement metrics across multiple brands, including Netflix, Grab PH & SG, MoveIt, Mama Tuna, Palawan Padala, Jiang Nan, Ling Nan, and other key accounts.
• Generated data-driven insights and actionable recommendations to optimize content performance, campaign strategies, and audience engagement.
• Produced 20+ post-campaign performance reports, translating key metrics into strategic insights for internal teams and clients.
• Conducted 50+ trend scans to identify emerging digital behaviors, viral content patterns, and platform-specific opportunities.
• Utilized analytics platforms such as Google Analytics, Meltwater, TikTok Analytics, and native social media insights tools for reporting and evaluation.

Branding Intern at Cloudeats

• Created content calendars for Cloudeats and Super Healthee, ensuring alignment with integrated marketing communication (IMC) strategy.
• Assisted in branding efforts for the launch of the brand's biggest restaurant branch.
• Supported brand shoot production by assisting during on-site shoots, helping coordinate materials, setups, and execution of content for campaigns.
• Assisted in planning, executing, and monitoring paid advertising campaigns (Meta Ads and boosted posts) to improve reach, traffic, and performance.
• Designed and edited marketing collaterals for branch promotions and social media assets, ensuring consistent brand identity across all touchpoints.
• Conducted alignment and quality checks for Foodpanda and GrabFood business listings, ensuring accuracy of menus, pricing, visuals, and promotional details.

Operations Intern at KUMU Inc.

• Supported user engagement initiatives by contacting 90+ users to drive participation in events and campaigns, contributing to improved platform engagement.
• Handled user inquiries and concerns to ensure smooth event execution and a positive user experience.
• Coordinated with internal teams and hosts to ensure proper scheduling, execution, and promotion of live streaming events.
• Created and maintained 25+ livestream data sheets to track event performance, participation, and operational details.

President at San Beda Junior Marketing Association (2023-01 – 2026-12)

• Led the San Beda Junior Marketing Association (SBJMA) to achieve recognition as the #1 Student Organization in Selection and Evaluation at San Beda University through strategic leadership and organizational development.
• Oversaw overall direction, planning, and execution of organizational initiatives, ensuring alignment with institutional goals and member growth.

Officer-In-Charge for Multimedia and Social Media Head at San Beda Junior Marketing Association (2023-01 – 2026-12)

• Managed SBJMA's overall digital presence across Facebook, Instagram, and TikTok through strategic content planning and execution.
• Increased online engagement and visibility, achieving +32.7% Facebook followers, +126.2% Instagram reach, and +116.1% TikTok engagement.
• Produced and supervised multimedia content including videos, graphics, and campaign materials to support organizational initiatives.

Sponsorship Head at San Beda Junior Marketing Association (2023-01 – 2026-12)

• Led sponsorship acquisition efforts, securing partnerships that supported the execution of major SBJMA events and programs.
• Developed sponsorship proposals and outreach strategies to strengthen external relations and funding opportunities.

Junior Officer for Creatives at San Beda Junior Marketing Association (2023-01 – 2026-12)

• Conceptualized and executed event layouts, set designs, and creative themes for SBJMA events.
• Supported the development of cohesive visual direction to enhance event branding and attendee experience.
• Assisted in on-ground implementation of creative elements to ensure consistent event execution.

Bachelor of Science in Business Administration major in Marketing Management