Social Media Analytics Intern at GIGIL Advertising Group, Inc.
- Monitored social media performance and analyzed engagement metrics across multiple brands, including Netflix, Grab PH & SG, MoveIt, Mama Tuna, Palawan Padala, Jiang Nan, Ling Nan, and other key accounts.
- Generated data-driven insights and actionable recommendations to optimize content performance, campaign strategies, and audience engagement.
- Produced 20+ post-campaign performance reports, translating key metrics into strategic insights for internal teams and clients.
- Conducted 50+ trend scans to identify emerging digital behaviors, viral content patterns, and platform-specific opportunities.
- Utilized analytics platforms such as Google Analytics, Meltwater, TikTok Analytics, and native social media insights tools for reporting and evaluation.
Branding Intern at Cloudeats
- Created content calendars for Cloudeats and Super Healthee, ensuring alignment with integrated marketing communication (IMC) strategy.
- Assisted in branding efforts for the launch of the brand's biggest restaurant branch.
- Supported brand shoot production by assisting during on-site shoots, helping coordinate materials, setups, and execution of content for campaigns.
- Assisted in planning, executing, and monitoring paid advertising campaigns (Meta Ads and boosted posts) to improve reach, traffic, and performance.
- Designed and edited marketing collaterals for branch promotions and social media assets, ensuring consistent brand identity across all touchpoints.
- Conducted alignment and quality checks for Foodpanda and GrabFood business listings, ensuring accuracy of menus, pricing, visuals, and promotional details.
Operations Intern at KUMU Inc.
- Supported user engagement initiatives by contacting 90+ users to drive participation in events and campaigns, contributing to improved platform engagement.
- Handled user inquiries and concerns to ensure smooth event execution and a positive user experience.
- Coordinated with internal teams and hosts to ensure proper scheduling, execution, and promotion of live streaming events.
- Created and maintained 25+ livestream data sheets to track event performance, participation, and operational details.
President at San Beda Junior Marketing Association (2023-01 – 2026-12)
- Led the San Beda Junior Marketing Association (SBJMA) to achieve recognition as the #1 Student Organization in Selection and Evaluation at San Beda University through strategic leadership and organizational development.
- Oversaw overall direction, planning, and execution of organizational initiatives, ensuring alignment with institutional goals and member growth.
Officer-In-Charge for Multimedia and Social Media Head at San Beda Junior Marketing Association (2023-01 – 2026-12)
- Managed SBJMA's overall digital presence across Facebook, Instagram, and TikTok through strategic content planning and execution.
- Increased online engagement and visibility, achieving +32.7% Facebook followers, +126.2% Instagram reach, and +116.1% TikTok engagement.
- Produced and supervised multimedia content including videos, graphics, and campaign materials to support organizational initiatives.
Sponsorship Head at San Beda Junior Marketing Association (2023-01 – 2026-12)
- Led sponsorship acquisition efforts, securing partnerships that supported the execution of major SBJMA events and programs.
- Developed sponsorship proposals and outreach strategies to strengthen external relations and funding opportunities.
Junior Officer for Creatives at San Beda Junior Marketing Association (2023-01 – 2026-12)
- Conceptualized and executed event layouts, set designs, and creative themes for SBJMA events.
- Supported the development of cohesive visual direction to enhance event branding and attendee experience.
- Assisted in on-ground implementation of creative elements to ensure consistent event execution.
