Danielle Capilador

Brand & Marketing Strategy: Established the company's branding (including the main logo) and created digital and print collateral campaigns for promotions, events, and new branch openings. Coordinated closely with internal marketing and logistics to ensure accurate, on-time deployment of marketing materials across all store openings and events.

Social Media & Customer Support: Managed and scheduled social media content while responding to customer inquiries, feedback, and concerns across social media platforms.

Partnerships & Collaborations: Coordinated with influencers and business partners to drive strategic brand and marketing initiatives.

Marketing Associate and Graphic Designer - RIBSHACK FOOD GROUP - Bacolod, Negros Occidental

(2025-02 - 2026-08)

• Brand & Marketing Strategy: Established the company's branding (including the main logo) and created digital and print collateral campaigns for promotions, events, and new branch openings. Coordinated closely with internal marketing and logistics to ensure accurate, on-time deployment of marketing materials across all store openings and events.
• Social Media & Customer Support: Managed and scheduled social media content while responding to customer inquiries, feedback, and concerns across social media platforms.
• Partnerships & Collaborations: Coordinated with influencers and business partners to drive strategic brand and marketing initiatives.

EDM Marketing and Social Media Co-Editor - GOODNOVEL - Freelance/Remote

(2024-04 - 2025-01)

• Email Marketing & Operations: Conceptualized, designed, and scheduled targeted EDM campaigns and custom email templates while tracking performance metrics to maximize audience engagement.
• Audiobook & Content Curation: Edited, curated, and produced audiobook content for social media platforms to drive multi-channel brand reach.

Digital Marketing Intern - iMANILA - Ortigas, Pasig City

(2023-06 - 2023-08)

• Content Creation & Marketing Strategy: Wrote weekly SEO-driven blog posts, created layouts and social media content calendars aligned with client branding.
• Digital Marketing Support: Assisted in executing integrated marketing initiatives, including social media advertising, search engine optimization (SEO), and electronic direct mail (EDM) campaigns.

Social Media Operator - TAPPY - Freelance/Remote

(2023-05 - 2023-09)

• Community Engagement & Recruitment: Moderated official social media channels for the BTS Fan Fiction Writers and Readers community campaign, actively recruiting new members and resolving member inquiries to drive overall engagement.
• Event & Initiative Planning: Planned and executed interactive community events, activities, and campaigns to maximize reader and writer participation.
• Content Strategy: Developed, scheduled, and managed promotional social media content to drive awareness about the community campaign and for marketing initiatives.

Graphic Designer - TAPPY - Freelance/Remote

(2022-10 - 2023-09)

• Visual & Marketing: Designed book covers, online advertisements, and promotional graphics
• Brand Asset Development: Developed a range of creative collateral to maintain brand consistency and support multi-channel campaigns.

Graphic Designer - GOODNOVEL PHILIPPINES - Freelance/Remote

(2021-08 - 2023-08)

• Visual & Marketing: Produced digital collateral, designed book covers and social media content, editing and refining layouts to maximize readability, visual communication, and brand consistency.

Data Encoder and Office Clerk - TALISAY CITY HALL - Talisay, Negros Occidental

(2017-04 - 2021-09)

(Summer Job)

• Database & Administrative Support: Processed, encoded, and managed the city's data, including business registrations, survey data, and job applications while doing clerical support in the mayor's office.
• Survey & Data Collection: Conducted resident surveys to gather accurate field data, directly supporting city planning, documentation, and official reporting initiatives.

Bachelor of Fine Arts - Advertising Arts - La Consolacion College - Bacolod (2024-06)

Senior High School - Arts & Design - La Consolacion College - Bacolod (2020-03)