Denise Mallabo

Content Writer, Editor, and Publicist with years of experience in lifestyle, entertainment, fashion, and pop culture media. Expertise in editorial planning, brand voice development, copywriting, content strategy, and integrated marketing campaigns. Proven ability to manage multiple projects, collaborate cross-functionally, and deliver high-quality content on deadline. Experienced in both agency and in-house environments.

Social Media Manager - Kabayan Hotel - Pasay City, Philippines

(2026-03)

Oversees the digital presence and social media strategy for Kabayan Hotel, a well-known budget hotel located in Pasay City.

Managing Editor & Social Media Manager - Theater Bug PH

(2025-07)

Directs all editorial and social media operations for this print magazine dedicated to the Philippine theater industry. Responsibilities include overseeing content production for the biannual release of the magazine and managing digital engagement to highlight the local performing arts scene.

Freelance Writer / Copywriter / Copy Editor - Freelance

(2017-11)

• Features Editor for A Book Of Us (Los Angeles-based online magazine)
• Produced interviews, cover stories, and feature articles for lifestyle and entertainment publications
• Contributed to FHM Philippines, Manila Bulletin, and L'Officiel Philippines
• Developed brand copy, website content, press materials, and marketing collateral
• Provided copy editing and editorial consulting services

Managing Partner - Happy Consultants Manila

(2017-11)

Co-lead marketing and publicity agency servicing retail, fashion, hospitality, and fitness brands.

• Oversaw campaign strategy, media relations, and integrated marketing initiatives
• Wrote press releases, brand messaging frameworks, and promotional materials
• Managed media partnerships and event activations
• Supervised account execution and client servicing

Copywriter - Prodigious

(2023-02 - 2023-08)

• Delivered copywriting services for client accounts
• Supported content migration and digital asset organization
• Collaborated with creative and account teams to ensure brand consistency

Copywriter / Copy Editor - Avon Philippines

(2022-10 - 2022-12)

• Wrote and edited marketing copy for two major product brochures
• Contributed to campaign concept development and messaging

Managing Editor - Status Magazine

(2014-08 - 2017-09)

Directed editorial planning and production for independent youth culture publication.

• Managed editorial calendar, contributor network, and production timelines
• Produced feature stories, interviews, and photo shoots
• Built brand partnerships and advertising collaborations

Managing Editor (Creative Solutions) - Summit Media

(2012-10 - 2014-07)

Led branded content initiatives for a leading Philippine magazine publisher.

• Supervised content quality control and compliance review
• Coordinated with sales, marketing, and legal teams
• Managed cross-platform editorial campaigns

Managing Editor - UNO Magazine

(2009 - 2012)

Editorial Assistant - Burn Magazine

(2001 - 2012)

Editorial Assistant - Pulp Magazine

(2001 - 2012)

Editorial Assistant - MTV Ink

(2001 - 2012)

Bachelor of Arts - Communication Arts - University of Santo Tomas (2000)