Sharrys

Creative Copywriter, Content Writer, and Editor with 2 years of experience creating compelling content for integrated marketing campaigns, brand launches, B2B communications, and billboard advertising. Experienced in SEO and AI-optimised (GEO) content, website copy, and long-form articles across industries, including skincare, aesthetics, healthcare, legal, and finance. Passionate about crafting strategic, audience-focused content that strengthens brand presence and drives engagement.

Digital Copywriter at CUE Digital International Philippines Branch (2025-03 – 2026-05)

Created copy for integrated marketing campaigns across digital and traditional platforms for leading FMCG, skincare, and aesthetic brands.

• Served as Lead Copywriter for new product launches (NPLs), integrated campaigns, and social media content
• Wrote campaign copy, social media captions, billboard advertisements, and promotional materials for brands including Cetaphil, Galderma Aesthetics, Indomie, and Century Tuna
• Collaborated with designers, account managers, and marketing teams to deliver brand-consistent campaigns

Content Writer & Social Media Copywriter at Khepri Digital Marketing (2024-06 – 2025-12)

Produced SEO-focused and marketing content for clients across finance, education, legal, and B2B industries.

• Produced 6+ SEO articles per week using Generative Engine Optimization (GEO) and SEO best practices
• Wrote long-form blogs, landing pages, and website content for finance, legal, education, market research, and B2B clients
• Created monthly social media copy and campaign content aligned with brand objectives

SEO Content Writer (Freelance) at Local Leads Co. (2025-03 – 2026-06)

Ghostwrote location-based SEO content for international service businesses.

• Produced 6+ SEO articles weekly targeting local search across multiple countries
• Conducted market and competitor research for service-based businesses in the US, UK, Canada, Australia, and New Zealand
• Created location-specific service pages and "best of" articles designed to improve organic rankings

Web Content Writer & Editor (Freelance) at mybest Philippines (2024-09 – Present)

Create buying guides and editorial content while ensuring quality across published articles

• Develop comprehensive content frameworks and produce weekly buying guides across beauty, electronics, and lifestyle categories
• Edit and review articles written by fellow writers to ensure editorial accuracy, readability, SEO compliance, and brand consistency

Project Manager (Freelance) at Election Campaign (2023-07 – 2023-11)

Managed digital campaign execution for a local election candidate.

• Led a team of 5 from campaign planning through quality assurance and content delivery
• Increased organic social media engagement by 12,000+ through strategic content planning and community management

Features Writer at Sportskeeda (2024-06 – 2024-08)

Covered global entertainment and television news for an international digital media publication.

• Wrote news features covering international talk shows, television, celebrities, and entertainment
• Researched trending stories and produced timely, fact-checked articles under tight deadlines

Bachelor of Science in Communication Management – University of Science and Technology of Southern Philippines (2020 – 2024)