Ella Tuiza

Research-oriented professional with expertise in online research, information verification, and business intelligence. Skilled in company profiling, lead research, and CRM data management, delivering accurate, high-quality data to support cross-functional teams. Strong analytical thinker with attention to detail, critical reasoning, and clear written communication, with a proven ability to work independently and meet deadlines.

Data Enrichment Analyst / Sales Support Analyst at Sinch Philippines Inc (2025-08 – Present)

• Conduct online research to identify, verify, and enrich company and contact information using multiple credible and authoritative sources.
• Evaluate, cross-reference, and validate business information across Salesforce, LinkedIn Sales Navigator, ZoomInfo, HubSpot, company websites, and public databases to ensure data accuracy, completeness, and reliability.
• Research organizations, industries, and key decision-makers while building targeted prospect lists to support Sales and Marketing initiatives.
• Maintain high-quality CRM records by identifying and resolving duplicate, outdated, incomplete, and inconsistent data through careful verification.
• Perform bulk CRM updates, including billing and account information, to ensure accurate and consistent business data across multiple departments.
• Partner with Sales, Marketing, Finance, Customer Success, and other cross-functional teams to support data requests, maintain information integrity, and keep CRM records current.
• Document verified findings and consistently complete research, data enrichment, and CRM maintenance tasks within agreed deadlines while maintaining quality standards.

Part-Time Freelance Accounting Assistant (2020-04 – 2026-03)

• Recorded sales, expenses, and financial transactions while maintaining accurate bookkeeping records.
• Prepared financial statements and supporting financial reports.
• Organized accounting documents and audited receipts to ensure accuracy and completeness.
• Maintained organized financial records and ensured data integrity for reporting purposes.

M&A Research Analyst at CEIC Data Company Ltd. (2025-03 – 2025-06)

• Researched mergers and acquisitions across the Indian market using credible financial, regulatory, and business sources.
• Verified transaction details by cross-referencing multiple authoritative sources before publication.
• Published an average of four M&A articles daily covering acquisitions, funding rounds, ECM transactions, joint ventures, and IPOs.
• Conducted in-depth company profile research to ensure accurate deal-to-company matching.
• Evaluated M&A transactions against internal publication criteria while maintaining high editorial accuracy.
• Analyzed market developments and business information to support reliable financial reporting.

Service Quality Specialist at China Banking Corporation (2023-04 – 2024-06)

• Prepared management reports by analyzing operational and customer experience data to support business decisions.
• Conducted sentiment analysis using Brand24 to identify customer trends and actionable insights.
• Automated reporting processes using Excel VBA and Macros, improving efficiency and reducing manual work.
• Extracted, cleaned, validated, and analyzed data to ensure reporting accuracy and reliability.
• Utilized PivotTables and advanced Excel functions to develop daily performance reports and dashboards.
• Conducted 60–70 monthly outbound customer calls to gather customer feedback and support service quality improvement initiatives.

Accounting Assistant at Rhipe Philippines Inc. (2022-04 – 2022-10)

• Managed vendor transactions using Microsoft Dynamics NAV ERP.
• Maintained accurate financial records and organized supporting documentation.
• Coordinated with local and international vendors regarding invoices, collections, and payment processing.
• Assisted audit activities by preparing complete and accurate financial documentation.
• Verified financial transactions to ensure compliance with company policies and accounting standards.

Bachelor of Science in Business Administration Major in Financial Management – National University (2018 – 2022)