Ross Andrew Laurente

Highly organized and detail-oriented professional with a strong analytical background. Proven ability to synthesize complex data, prepare insightful reports, and communicate effectively with stakeholders. Eager to leverage analytical skills and leadership experience to drive data-informed decisions and contribute to the company's mission of sustainable economic growth.

Data Analyst at White Cloak Technologies, Inc. (2026-02 – Present)

Contractual – Client: Personal Collection Direct Selling Inc.

• Supported Agile Data Team with Tableau reports across two sprints.
• Created Tableau reports for business stakeholders and dealers.
• Used the Jira ticketing system to enhance and optimize reports for stakeholders.
• Created data mappings for dashboard visualizations during migration projects.
• Utilized Power BI cubes, DAX, Snowflake databases, and Tableau calculations for reporting solutions.
• Developed and migrated Tableau dashboards from existing Power BI dashboards.

Data Analyst at Yondu, Inc. (2025-06 – 2025-10)

Contractual – Client: Globe Telecom

• Created traffic projections using SQL and Excel to track campaign subscriptions to Globe's promos from B2B data sources.
• Used Snowflake to query data and perform base sizing computations for Globe Telecom campaigns and projects.
• Tracked and analyzed prepaid/postpaid digital loading behavior and acquisition sources.
• Used the Jira ticketing system to process attribute requests for campaign data creation.
• Executed complex ad hoc data requests and provided data extracts for various technical teams.
• Developed and maintained a waterfall model to forecast Globe Telecom's 5G and LTE subscription volumes by integrating user-level data, churn trends, and network migration patterns.
• Supported Agile Scrum teams with data requests while maintaining data integrity and alignment with business objectives.

Data Analyst at MRM/McCann Worldgroup (2023-05 – 2024-10)

Full Time – Clients: Coca-Cola, L'Oreal Luxe, and Novartis Pharmaceutical

• Conducted data segmentation analysis for key clients, including pharmaceutical companies, using SQL to support strategic decision-making.
• Developed Power BI dashboards and visualizations to monitor key performance indicators and provide actionable business insights.
• Transformed and cleaned data using SQL and Python to ensure data accuracy and integrity.
• Prepared monthly business reports and presented findings to clients such as Coca-Cola and L'Oréal using Looker Studio and Excel.
• Built automated data pipelines and analytical models using Snowflake and SQL to enable rapid audience insights and ROI tracking.
• Performed web scraping and SEO analysis to gather and analyze relevant business data.

Data Analyst Intern at Beehive Support Services Inc. (2022-08 – 2022-09)

• Created dashboards on resignation data, note-taking services, and employee tenure, providing valuable insights to management.
• Demonstrated Excel data visualization techniques and processes to fellow interns.

Bachelor of Science in Economics – Polytechnic University of the Philippines