Febe Jaralve
Brand Marketing Associate
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About
Results-driven Brand Marketing Associate with professional experience in brand management, new product development, market research, and international trade operations within the FMCG industry. Currently managing brand initiatives for Hapee Toothpaste at Lamoiyan Corporation, supporting innovative product launches including Hapee Mood Toothpaste and Gumtect Toothpaste. Previously handled export operations for major consumer brands at RFM Corporation, including Selecta, Royal, Fiesta, Sunkist, and White King.
Equipped with strong analytical, cross-functional coordination, and strategic execution skills, with a solid academic foundation in entrepreneurship and business development.
Experience
Brand Marketing Associate at Lamoiyan Corporation (2026-01 – Present)
- Manage marketing initiatives for Hapee Toothpaste
- Support new product development (NPD) for Hapee Mood Toothpaste and Gumtect Toothpaste
- Conduct consumer and market research to identify emerging trends and opportunities
- Assist in product positioning, campaign planning, and promotional execution
- Coordinate with cross-functional teams for product development and launch execution
- Monitor competitor activities and evaluate market performance to support strategic decisions
Corporate Export Assistant at RFM Corporation (2024-09 – 2026-01)
- Managed export operations for Selecta, Royal, Fiesta, Sunkist, and White King
- Prepared and reviewed export documentation for international shipments
- Processed purchase orders and coordinated shipment schedules
- Liaised with freight forwarders, customs brokers, and international distributors
- Ensured compliance with export regulations and documentation requirements
- Maintained export records and supported operational reporting
Entrepreneur Intern at Tayona Onigiri (2024-01 – 2024-12)
- Supported business operations and implementation planning
- Conducted market analysis and business performance assessment
- Assisted in entrepreneurial project execution
Education
Bachelor of Science in Entrepreneurship – Eulogio "Amang" Rodriguez Institute of Science and Technology (EARIST-Manila) (2020-01 – 2024-01)
