Samantha Pico

Snack Category – Super Crunch, Snackers, etc.

Brand Manager at Prifood Corporation (2026-04 – Present)

Snack Category – Super Crunch, Snackers, etc.

• Manage brand performance and portfolio planning through sales analysis, forecasting, pricing, and opportunity identification.
• Support new product development and commercialization of new SKUs
• Develop and execute trade promotions
• Manage digital PR campaigns (KOL/KOC initiatives).

Brand Manager at PremierWine&SpiritsInc. (2023-08 – 2026-02)

Liqueur Category – Aperol Spritz, etc. Duration: 2 yrs. & 6 mos.

• Led brand and portfolio marketing plans and execution.
• Managed and optimized the portfolio's marketing budget.
• Developed customized account promotions, trade deals, activations, and brand partnerships.
• Collaborated closely with the Sales team (off-premise, on-premise, and eCommerce) to ensure aligned and effective brand initiatives.
• Led the development of creative briefs for digital and printed marketing materials.
• Conducted product costing and pricing reviews to ensure SKU profitability and competitiveness.
• Managed volume forecasting to support inventory and supply planning.

Associate Brand Manager at Beauty Elements VenturesInc. (2022-12 – 2023-07)

kojie.san's face and body category. Duration: 7 mos.

• Led the research and conceptualization of new products (for deo and skincare sets).
• Supported product launches for kojie.san Super Serum and Tinted Sunscreen.
• Coordinated with cross-functional teams and agencies on brand initiatives.
• Prepared brand performance reports and presentations.

Digital Marketing Specialist at INSPI Philippine Venture Merchandise Corp. (2020-11 – 2022-11)

Accessories Category – Mikana & Shigetsu. Duration: 2 yrs.

• Conceptualized and executed brand campaigns and monthly content shoots.
• Managed social media platforms, content, and performance analytics.
• Developed insights and recommendations from social media performance data.
• Scouted and managed KOLs for brand campaigns.
• Supported the development of e-commerce promotions.

Brand Marketing Supervisor at Lifestrong Marketing Inc. (2020-08 – 2020-11)

Skincare and Cosmetics – Cathy Doll. Duration: 3 mos.

Brand Marketing Associate at Lifestrong Marketing Inc. (2019-02 – 2020-08)

Skincare and Cosmetics – Cathy Doll. Duration: 1 yr. & 6 mos.

• Conceptualized and executed brand campaigns and events.
• Conducted product profiling to ensure effective market targeting.
• Developed product knowledge training for eCommerce, Sales, and Brand Ambassador teams.
• Prepared brand marketing reports, and client and principal presentations.
• Conducted trade checks and competitor analysis, alongside the development, application, and implementation of trade promotions.
• Managed social media content planning and creative briefs.
• Handled ASC applications for advertising materials.

Trade Marketing Assistant at Lifestrong Marketing Inc. (2017-10 – 2019-02)

Skincare and Cosmetics – Cathy Doll, Megan, etc. Duration: 1 yr. 4 mos.

• Assisted in the creation, execution, and monitoring of promotions.
• Conducted product knowledge training for brand ambassadors.
• Ensured product, tester, and POS material availability and visibility.
• Coordinated brand events, photoshoots, and press conferences.
• Handled ASC applications for multiple brand advertising materials.
• Developed social media and website copy across multiple brands.

BSBA in Marketing Management – Polytechnic University of the Philippines (2013 – 2017)