Digital Content & Community Management professional with a passion for building engaged online communities, developing content strategies, and driving audience growth—currently seeking my next opportunity to make an impact.
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Digital Marketing and Social Media Leader with a background in broadcast journalism and content production. Proven track record of building and scaling digital communities, growing social media audiences from thousands to millions of followers, and driving engagement and monetization through data-driven content strategies. Experienced in leading cross-functional teams and delivering impactful campaigns across Facebook, Instagram, X, and TikTok.
LEAD COMMUNITY ADMINISTRATOR - SOCIAL MEDIA at MQUEST VENTURES/MQUEST DIGITAL (2024-03 – 2026-06)
Led and managed a team of Project Community Administrators, overseeing social media strategy, content development, and publishing in collaboration with the client's Social Media Content Head. Ensured all content were aligned with brand standards, voice, and quality, leveraged by analytics to drive audience growth, engagement, and monetization.
COMMUNITY MANAGER - LEAD FOR ENTERTAINMENT at TV5 NETWORK INC. (2021-02 – 2023-12)
Managed and mentored a team of Community Managers, overseeing social media strategy, content planning, and campaign execution. Drove audience growth by expanding the organization's Facebook following from 4 million to nearly 9 million and contributed to achieving the highest social media revenue in five years through strategic content and community management.
DIGITAL ACCOUNTS ADMINISTRATOR at BuKo Channel - Cignal Entertainment (2021-07 – 2022-06)
Led the end-to-end launch of BuKo Channel's social media platforms, establishing its presence across Facebook, Instagram, X (formerly Twitter), and TikTok. Developed and executed the content strategy that grew the Facebook page from 0 to nearly 90,000 followers in under a year while building an engaged, cross-platform audience.
EXECUTIVE PRODUCER at TV5 Network Inc. (2015-11 – 2020-10)
Led a 20-member production team in developing lifestyle, health, and corporate social responsibility (CSR) television content for TV5, Alagang Kapatid Foundation, Inc., and the MVP CSR Council. Oversaw end-to-end production of the award-recognized public service program Alagang Kapatid sa TV, which aired for nearly five years and received two Special Citations for Public Service from the Catholic Mass Media Awards.
TEAM LEADER - ASSOCIATE PRODUCER at TV5 Network Inc. (2012-08 – 2014-04)
PRODUCER / EDITOR / EDIT SUPERVISOR FOR VARIOUS NEWS5 PROGRAMS at TV5 Network Inc. (2010-08 – 2015-10)
PRODUCTION ASSISTANT at PROBE PRODUCTIONS INC. (2008-09 – 2010-06)
Trained under veteran broadcast journalist Cheche Lazaro, developing expertise in documentary research, production, scriptwriting, and video editing.
COPYWRITER/PRODUCER/EDITOR FOR HERO TV CREATIVES at CREATIVE PROGRAMS INC., AN ABS-CBN SUBSIDIARY (2007-03 – 2008-08)
Led the conceptualization and execution of on-air promotional campaigns and channel branding initiatives for HERO TV under the ABS-CBN Cable Channels and Print Media Group. Produced promotional scripts and video campaigns for anime titles, while covering on-ground events and delivering post-event audiovisual content that strengthened audience engagement and brand visibility.
BA in Broadcast Communication – University of the Philippines Diliman (2002 – 2006)
