Francis

Results-driven Senior Marketing Manager and AI Automation Strategist with over a decade of experience scaling digital presence, optimizing acquisition funnels, and building intelligent marketing systems for B2B and high-consideration B2C brands. Adept at operating at the intersection of growth marketing, marketing operations, and AI-powered automation. Proven track record of architecting end-to-end CRM workflows, managing high-performing remote teams, and driving measurable business outcomes by replacing manual tasks with autonomous, AI-driven pipelines.

Founder & Senior Marketing Manager at Nexovate BPO (2025-01 – Present)

• Architect and deploy end-to-end CRM workflows, lead nurture sequences, and attribution systems primarily utilizing GoHighLevel (GHL) to accelerate pipeline velocity.
• Integrate automation platforms including Make, Zapier, and n8n with Claude AI to create autonomous marketing workflows that significantly reduce manual workloads.
• Scale and lead remote teams, designing process-driven systems that help SME clients grow through CRM automation, paid advertising, and performance marketing.
• Connect disparate tools into a unified marketing stack using API integrations and HTTP requests, ensuring seamless data flow from lead capture to sales handoff.

Growth & Performance Marketing Manager at Amera (2021-01 – 2025-12)

• Managed high-budget paid acquisition campaigns across Meta, Google, and TikTok, rigorously optimizing for Cost Per Lead (CPL), Customer Acquisition Cost (CAC), and ROI.
• Designed and developed high-converting landing pages and full-funnel architectures using WordPress, Lovable, and custom HTML/CSS/PHP to maximize inbound lead generation.
• Executed comprehensive technical and on-page SEO strategies, including local SEO and Google Business Profile management, to drive sustained organic visibility.
• Analyzed funnel architecture to reduce cost-per-lead, making data-driven adjustments to web design and ad creative to improve end-to-end conversion rates.

Marketing Operations & Lead Generation at F&M Business Solutions (2018-01 – 2021-12)

• Built robust outbound and inbound lead generation systems that generated qualified leads at scale through advanced email automation and aggressive list growth strategies.
• Designed full-funnel automations from scratch, creating customized lifecycle sequences (welcome, win-back, upsell) that aligned marketing directly with sales objectives.
• Managed organic content creation and community engagement, utilizing CRM operations to accurately track, measure, and report on overarching business outcomes.

Chief Marketing Officer at DLC Net Online (2012-01 – 2018-12)

• Led national digital marketing campaigns, driving a 60% increase in student enrollment through targeted SEO, PPC, content strategy, and funnel optimization.
• Managed a cross-functional marketing team spanning content, SEO, paid media, and digital execution to improve overall lead quality and enrollment performance.
• Built a sustainable digital acquisition pipeline by aligning traffic, lead capture, and conversion strategies with core business growth goals.

Master of Marketing Communications in Marketing Communications – De La Salle University (2009)

B.S. Business Administration in Business Administration – De La Salle-College of Saint Benilde (2000)