Senior Digital Marketer / SEO at VIRTUAL STAFF 365 (2022-12 – 2026-06)
Client: PayPerClick Digital
- Manage and optimize paid advertising campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, X, Reddit, YouTube and TikTok.
- Scale advertising budgets while maintaining target ROI and campaign performance.
- Develop digital marketing strategies, proposals, and client presentations.
- Execute technical, on-page, and off-page SEO initiatives.
- Configure and troubleshoot GA4, Google Tag Manager, and conversion tracking.
- Create performance reports and optimization recommendations using Data Studio.
- Build and maintain strong client relationships.
- Coordinate team tasks and ensure quality project delivery.
- Automate lead generation workflows using Zapier.
- Manage website updates across WordPress, Shopify, Magento, and other CMS platforms.
- Plan and execute email marketing campaigns to drive engagement and conversions.
Digital Marketing Specialist at VIRTUAL COWORKER PH (2021-02 – 2024-04)
Client: Commerce Enterprises Inc.
- Oversee end-to-end store management, including setup, branding, and delivering exceptional customer service through efficient communication channels.
- Handle brand registration, store setup, and product listing while implementing effective marketing strategies for optimal visibility and sales.
- Manage and optimize Facebook, Instagram, and Google Ads campaigns to drive engagement, conversions, and ROI.
- Resolve issues related to Google Search Console, GA4 tracking, and other analytics tools to ensure accurate performance tracking.
- Develop and present detailed monthly reports, providing insights into campaign performance, ROAS, and opportunities for improvement.
- Design and execute ad campaigns from the ground up, including crafting marketing strategies, precise audience targeting, and keyword optimization to maximize reach and impact.
PPC Specialist at THE VIRTUAL HUB PH (2021-02 – 2022-08)
Client: Gustin Quon Internet Mktg / Erwin Szeto Consulting & Real Estate Investing
- Set up and optimize all assigned Google Ads campaigns in collaboration with the Project Manager.
- Update weekly and monthly reports to track progress and provide client insights.
- Participate in daily team meetings and suggest strategies to improve campaign performance.
- Assist in creating weekly and monthly newsletters, promotions, and offers for the Canadian market.
- Set up and manage Zapier connections to ensure all leads are captured and stored in a centralized database.
- Develop and manage lead capture strategies, including landing pages, CTAs, and email funnels.
- Nurture leads through automated and personalized email campaigns.
- Oversee website updates and ensure it is optimized for user experience, lead conversion, and mobile compatibility.
Digital Marketing Specialist / SEO at EMAPTA VERSATILE SERVICES INC. (2019-03 – 2020-05)
Client: VroomVroomVroom Australia
- Create and publish engaging and relevant content across various social media platforms, ensuring accuracy and timely delivery.
- Collaborate on brainstorming and researching fresh ideas for impactful social media content.
- Produce and edit high-quality videos for YouTube and other social media channels to drive engagement.
- Monitor and ensure the successful publication of posts across Facebook, Twitter, Instagram, and other platforms.
- Plan, execute, and optimize PPC campaigns, including Google Ads, AdRoll Ads, Bing Ads, and Facebook & Instagram campaigns, to maximize ROI.
- Design and distribute compelling monthly and weekly newsletters and eDM campaigns to nurture audience engagement.
- Manage WordPress websites and apply HTML coding for site updates and maintenance.
- Compile and analyze monthly community performance reports, providing actionable insights to enhance strategies.
Digital Marketing Specialist / SEO at ZIGZAG MEDIA INC. (2015-03 – 2019-03)
Client: VroomVroomVroom Australia
- Develop and publish engaging travel-related content across social media platforms, including Facebook, Twitter, and Instagram, ensuring posts are timely and up-to-date.
- Research and brainstorm innovative content ideas to enhance social media engagement and drive audience growth.
- Produce and edit captivating videos for YouTube and other social media channels to showcase travel experiences and promotions.
- Plan, manage, and optimize PPC campaigns, including Google Ads, AdRoll Ads, Bing Ads, and Facebook & Instagram campaigns, to achieve marketing goals.
- Design and distribute weekly newsletters and monthly eDM campaigns to keep audiences informed and engaged.
- Collect, analyze, and present key data and statistics for the Community Monthly Report, providing actionable insights for strategy improvement.
SEO Specialist at WORLDWIDE WEBSITE SYSTEMS INC. / 24interactive (2011-01 – 2015-03)
Former FIRST GLOBAL TELESUPPORT INC.
- Prepare comprehensive monthly ranking reports and analyze keyword competition to identify optimization opportunities.
- Execute effective link-building strategies through off-page optimization to enhance domain authority and search engine rankings.
- Stay updated on the latest Google algorithm changes and adapt strategies to maintain optimal performance.
- Perform detailed site crawling using Google Webmaster Tools to identify and resolve technical SEO issues.
- Create and maintain accurate XML sitemaps and RSS feeds to ensure proper site indexing and visibility.
- Monitor and address duplicate content issues to safeguard site integrity and improve search rankings.
- Conduct in-depth competitor backlink analysis to uncover opportunities and refine link-building strategies.
- Engage in forum signature link building to drive traffic and enhance brand visibility.
- Implement strategic social media outreach to amplify content distribution and boost brand awareness.
Admin and Info. Mngt. Asst. / Computer Technician at TANAY WATER DISTRICT (2009-03 – 2010-05)
- Diagnose and repair hardware and software issues for computers and peripherals, ensuring optimal functionality and minimal downtime.
- Prepare detailed monthly General Services reports using QuickBooks, providing actionable insights and maintaining accurate financial records.
- Perform a variety of administrative and clerical tasks to support efficient office operations and organizational productivity.
Sales Utility Clerk, Customer Assistance at SUPPLIES STATION INC. (2008-10 – 2009-03)
- Assist customers with inquiries, provide product recommendations, and ensure a positive shopping experience.
- Stock shelves, display products attractively, and ensure that items are properly labeled and priced.
- Monitor stock levels, report shortages, and assist in inventory counts to maintain adequate supply.
