Ishmael Tan

Brand Manager at Dan's Group of Companies (2022-01 – Present)

Led brand management and market expansion initiatives

• Led integrated go-to-market strategies to strengthen brand positioning, expand dealer networks, and drive market penetration, resulting in 200% year-on-year sales growth in the first year and an additional 25% cumulative growth over the following two years.
• Managed sales forecasting, demand planning, and order planning to improve inventory efficiency, reduce stock risk, and increase sell-through rates across retail and dealer channels.
• Expanded brand distribution by sourcing, evaluating, and negotiating partnerships with new dealers and retail partners, supporting long-term revenue growth and brand profitability.
• Developed and delivered structured product training programs for store teams, retail partners, and dealers to improve in-store execution, product knowledge, and customer experience.
• Ensured consistent brand identity and visual merchandising compliance across physical retail touchpoints through close collaboration with sales, retail, and visual merchandising teams.
• Executed co-marketing initiatives and partner-led campaigns to increase brand visibility, local market reach, and collaborative growth opportunities.
• Planned and implemented experiential marketing and drive-to-store campaigns to increase foot traffic, community engagement, and local brand awareness.
• Tracked marketing KPIs, campaign performance, and ROI to optimize budget allocation and improve decision-making through performance analysis and insights.
• Led cross-functional teams and external partners by providing strategic direction, performance feedback, and hands-on campaign leadership to ensure on-time execution.

Marketing Associate at Dan's Group of Companies (2021-01 – 2022-01)

Coordinated marketing initiatives and campaign execution

• Coordinated digital marketing initiatives by working with design and content teams to deliver brand-aligned social media campaigns and on-time content execution.
• Supported event marketing initiatives by researching, evaluating, and assisting in events aligned with brand positioning and target audience relevance.
• Assisted in executing omnichannel marketing campaigns across retail, e-commerce, and digital platforms to ensure consistent brand messaging.
• Collaborated with global brand headquarters to localize marketing campaigns while maintaining alignment with global brand standards and approval processes.
• Supported budget tracking, KPI monitoring, and performance reporting by preparing campaign summaries and insights for senior management.

Bachelor of Science in Business Administration, Major: Marketing Management – University of Santo Tomas (2016-01 – 2020-01)