Jan Russel De Torres
Entry-level Copywriter
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About
Self-taught copywriter and lead generation business owner who writes conversion-focused copy for Facebook ads, cold outreach scripts, and follow-up sequences. Experienced in testing copy against real budgets, diagnosing weak messaging, and iterating based on response metrics. Studies direct response copywriting under masters like Ogilvy, Halbert, and Makepeace.
Builds audience on X with daily writing and engagement analysis. Age 18 with proven track record of turning words into revenue without external support.
Experience
Founder & Copywriter - Northbound Consulting - United States
Built lead generation business from zero. Write Facebook ad copy, cold outreach scripts, and follow-up sequences that convert homeowners into booked appointments for contractors across the US.
- Test headlines against real budgets and measure performance
- Diagnose underperforming scripts by analyzing replies and objections
- Rewrite copy based on data until conversion metrics improve
- Apply direct response copywriting principles to increase response rates
